On the occasion of the Archery World Cup stage in Antalya (TUR) this week, the International Archery Federation (FITA) officially launches its new brand and logo – World Archery.
World Archery is a forward-focused brand representing the sport of archery to both sports enthusiasts and the worldwide market beyond the archery family. The federation wants the sport of archery to be in the forefront—a global consumer brand, that promotes archery at every level with enthusiasm and passion.
Represented by the new, dynamic logo, the World Archery brand unifies all of the activities, events, and members of the federation under one brand name to be centrally promoted by FITA and its Continental Associations. The FITA entity and logo remain valid as the producer of this brand. The World Archery logo will be used at upcoming events such as the Youth, Para-Archery and World Archery Championships.
The vibrant colours, a fundamental characteristic of the World Archery logo, reflect its bright and modern attitude while building all-important recognition. Following best business practices from the corporate world, FITA understands that the immense value of strong branding cannot be over emphasized, especially today. The new brand—World Archery—was developed with the strategic cooperation of TSE Consulting; former Saatchi and Saatchi designer Nick DARKE designed the logo.
FITA President, Prof Dr Ugur ERDENER, said: “FITA is among the first of the international sport federations to create a consumer brand for its sport. We believe it is very important that all archery activities be unified with one brand name. The purpose is simply to make archery stronger worldwide.”
The World Archery brand, established primarily to promote the sport of archery to a broad target market around the world, is the result of the Archery World Plan that developed a clear definition of the values and image of international archery. Built on values such as heritage and harmony, the essential modern image of the sport encompasses mind, body and technology. There are two key words that best express the core of the World Archery brand: precision and intensity.
The development of the new brand demonstrates FITA’s drive and ambition for development. The World Archery brand is one of the first of many exciting developments that will come from the archery community in the next few years. The federation has taken the lead in focusing on the archery brand to ensure the sport remains competitive in today’s market.
For more information, visit www.archery.org
As aservice to our readers, Around the Rings will provide verbatim texts ofselected press releases issued by Olympic-related organizations, federations,businesses and sponsors.
These press releases appear as sent to Around the Rings and are not edited forspelling, grammar or punctuation.
Your complete source of news about the Olympics is www.aroundtherings.com, forsubscribers only.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
