Coca Cola Celebrates 90 Years With Olympics -- Sponsor Spotlight

(ATR) Italian athletes in PyeongChang will look dapper with kits made by Giorgio Armani; Tokyo 2020 goes into space.

(ATR) The Coca Cola Company will be featuring Olympic-themed packaging ahead of the PyeongChang Winter Games.

Beginning next month, a special "4-pack" of U.S. Olympic athletes and hopefuls will be part of a tribute to the company’s 90-year involvement with the Olympic Movement.

The athletes taking part in the promotion include Olympic freestyle aerial skier Mac Bohonnon, Paralympic snowboarder Amy Purdy, Olympic bobsledder Elana Meyers Taylor, and Olympic hopeful men’s figure skater Nathan Chen.

Coca Cola was first linked to the Olympics in 1928 when it provided more than 1,000 boxes of product to participating U.S. athletes in Amsterdam. Since then, the company has become a partner of all 204 National Olympic Committees and their teams.

The 90-year history will also be showcased during several special events leading up to PyeongChang including Gold Meets Golden, a celebratory send—off event next month that will bring together Olympians and Hollywood’s leading talent.

Armani Outfits Team Italy

Italian athletes in PyeongChang will look dapper with kits made by Giorgio Armani.

The international designer will provide outfits from its EA7 label for the Italian Olympic team. A release from the company says the apparel will be used by athletes in their "free time and on official occasions."

Armani has kitted out Italian athletes at every game since London 2012.

Inside jackets and sweatshirts the athletes will wear will be the first verse of the Italian national anthem printed in gold.

The full kit will include jacket and pants, waterproof shoes, a luggage trolley, gym bag, sweatshirt, gloves, and a hat.

Tokyo 2020 Scales New Heights

The Olympic and Paralympic Movements will be reaching new heights, thanks to a partnership between Tokyo 2020 organizers, the Japan Aerospace Exploration Agency (JAXA) and Chuya Koyama, the author of the comic book Space Brothers.

The Tokyo Organizing Committee of the Olympic and Paralympic Games and Koyama will jointly stage a series of experiments in the International Space Station (ISS) with the assistance of JAXA astronauts Norishige Kanai and Soichi Noguchi, aiming to capture the imagination of younger generations.

Kanai started his long-duration stay in the ISS on Dec. 19, and will spend about six months in space. Noguchi will return to orbit for his third space mission in the ISS at the end of 2019 and will stay about half a year.

"I am really thrilled about this interdisciplinary collaboration project," Kanai said in a statement before his departure. "I think that by working together towards one goal, which is to engage people around the Tokyo 2020 Games, we can achieve a powerful outcome, even though we all come from different fields."

This initiative is part of the Tokyo 2020 One Team Project launched in August 2017. The goal is to get Japan’s leading creators, innovators and performers in a wide range of fields to express their own interpretations of the vision for the Tokyo 2020 Games.

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Written by Gerard Farek and Aaron Bauer.

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