Unprecedented broadcast coverage and digital innovation to connect fans around the world to the magic of Tokyo 2020
DHL, Tudor Sign on with World Rugby - Sponsor Spotlight:
Also: Coca-Cola exec says the company is managing Tokyo 2020 "roller coaster"; Nabisco supports Team USA
Coca-Cola Managing Tokyo 2020 'Roller Coaster'
(ATR) The TOP sponsor is adapting its Olympic business model and activation strategies like never before.
An Open Letter to Lord Sebastian Coe, a World Athletics Potential Proposal
Coca-Cola and Special Olympics Sign Extension - Sponsor Spotlight
Also: USA Triathlon renews with HotelPlanner; Global Esports Federation powers up with JuiceBar
Coca-Cola Teams With World Table Tennis -- Sponsor Spotlight
Also: World Triathlon and Infront sign long-term extension
Coca-Cola becomes first-ever WTT partner
Coca-Cola to Drop About Half Its Drinks Brands -- Sponsor Spotlight
Also: 2022 Commonwealth Games land IT provider; USA Triathlon, FIS renew separate partnerships
Beijing 2022 Signs 34th Corporate Partner -- Sponsor Spotlight
Also: Coca-Cola joins roster of World Paralympic Partners; Local company BBVA USA joins The World Games 2022 Birmingham
The IPC and Coca-Cola Company announce Worldwide Paralympic Partnership
Coca-Cola Announces Layoffs -- Sponsor Spotlight
Also: Cyprus Olympic Committee athlete sponsorship program reaches it goal.
ATR Extra - Embrace Ideals of Event, Sport or Organization You Sponsor
Four ways sponsors can strengthen bonds with their properties ...
TOP Sponsors Hit Hard by Pandemic
(ATR) The companies at the highest level of Olympic sponsorship are almost all taking significant losses.
Tokyo 2020 Adds Domestic Deals -- Sponsor Spotlight
Also: Coca-Cola supporting Olympic boxing qualifier in Jordan; FIVB, WSC Sports grow partnership
NextGen 2020 - Sponsors, Media
(ATR) Rule 40 revolution…Coke goes dairy…Airbnb ... A new comms chief for the IOC…more in Next Gen 2020.
EU May Follow German Rule 40 Decision -- Sponsor Spotlight
Also: The return of Coca-Cola's chief marketing officer; Eurosport and Bridgestone team up for Tokyo 2020.
USA Climbing Welcomes Kelly Feilke As New Vice President of Marketing, Communications & Development
US stay dominant as Belgium, Chile and Fiji reach record highs
The IOC welcomes Christopher Carroll in newly established role as Director of Digital Engagement
Teqball lights up Times Square
New IOC Sponsorship Raises Questions in China
(ATR) The deal with Coke and Mengniu may be difficult to implement.
Sponsor Spotlight: Coke Mengniu Deal Breaks Olympic Record
(ATR) The secret ingredients in Coke's latest worldwide sponsorship, revealed by deal-maker Michael Payne.
Sponsor Spotlight: Chinese Dairy Giant Joins Coca-Cola's Olympic Sponsorship
(ATR) A deal worth a reported $3 billion extends Coca-Cola, and brings dairy to the TOP Program.
Chinese Dairy Giant Joins Coca-Cola's Olympic Sponsorship
(ATR) A deal worth a reported $3 billion extends Coca-Cola to 2032, and brings dairy to the TOP Program.
Top Three Unchanged; England, Uruguay Edge Forward
Coca-Cola Adds Cricket -- Sponsor Spotlight
(ATR) Also: Dow wins award for carbon mitigation efforts; Hyundai extends deal with World Archery
ICC and COCA-COLA Team up to Celebrate Cricket
Golden 25: #11 -- Key Sponsors Affirm Olympic, Paralympic Support
(ATR) The lure of the rings remains irresistible for worldwide brands.
Tokyo Paralympics Secure Gold Partner
(ATR) Coca-Cola Japan expands its Tokyo 2020 sponsorship to include a domestic program for the Paralympic Games.