(ATR) Asahi Breweries was unveiled as the second domestic partner of the Tokyo 2020 Games on Tuesday.
The brewer is a Gold Partner and becomes the official 'beer and wine' sponsor of the Games.
Today's announcement comes a day after Tokyo 2020's signing of Nippon Telegraph and Telephone (NTT) Corporation as its first major sponsorship.
Olympic organisers are targeting six to 10 gold partners. Each top-tier deal is worth around $130 million, according to Japanese media.
"Asahi Breweries has an excellent slogan, which translates roughly as "Let’s share the emotion," and this slogan very much echoes the efforts of the Tokyo 2020 organising committee to support athletes in their endeavours and to provide a stage where that emotion can be shared," said Tokyo 2020 president Yoshiro Mori.
"During the Games, the whole of Japan will be raising their glasses and cheering on the athletes, and we are looking forward to working closely with Asahi Breweries to share the emotion of the Tokyo 2020 Games."
Asahi Breweries president Akiyoshi Koji said the company was "most honored" to become one of Tokyo 2020's top-tier partners.
Tokyo 2020’s sponsorship program consists of Gold Partners, a second tier of ‘Official Partners’ and a third tier of Official Supporters. The IOC’s TOP sponsors for the Games are: Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.
Reported by Mark Bisson
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
