The Google Business Profile and Google Maps are two main tools for any entrepreneur, with the ability to access potential customers via the web, respond to requests and provide products or services.
Having a digital profile of a business on Google Maps and the Search Engine helps to highlight the main information for consumers and customers, as well as share photos and images of stores and products, publish news and offers, and open communication channels, among other options available.
To help entrepreneurs and business owners take their first steps in the digital environment, Google offers a basic concept guide with tips and resources:
This is how a user can manage their digital profile
To be available on Google, users need to create a business profile (free of charge and find a company profile on Google) by following these steps:
1. Enter the company name.
2. Choose the list of the best descriptions of society. In this step, it is necessary to consider that it is impossible to create a new catalog. In this way, the visibility of commercial activities increases when people are looking for a place or some types.
- If existing, add physical positions that customers can access. In addition, Service Areas can be added. For example, this feature is useful in the case of delivery or service in certain areas.
- Add phone numbers and a website where customers can get in touch.
3. The final step is to review the company profile. There are different ways to do this:
- By email.
- On the phone.
- Through the search panel.
All that is selected, the verification code will be received, then you have to enter in the 'Information' section of the business profile, where you will find a button in the upper right corner with the caption 'Verify Now'.
When the business profile is set up, there is a tool called Google for SMEs that provide free resources and easy-to-use instructions for customers to search Google and Maps, as well as for the company sells products in line and optimizes work.
This helps entrepreneurs and businesses improve their digital skills. On the website, entrepreneurs can find resources for:
- Attract and contact a free visitor when searching for small businesses.
- Reach more customers with small business marketing solutions.
- Increase your productivity with productivity tools.
“Google recommends sharing and updating the main information of each business, such as physical location, hours of operation, contact methods and a brief description of what is being offered. Beyond basic information, it is also useful to think about what consumers need at all times,” said Lucas Ansaldo, Director of Marketing, Brand Reputation and SMEs for Google Latin America.
The Business Profile, a tool that will help many entrepreneurs
In addition to helping to increase the visibility of the company and allow exposure to potential customers, this tool is also used to measure digital presence.
Owners and account managers can see how users visit their profile on Google Maps and use these statistics to monitor society's popularity among the current and potential power of customers. Some other information may be recommended:
- Searches: Relieves the searches that users used to find a company. (It is updated at the beginning of each month.)
- Users who viewed the profile: Indicates the number of unique visitors to a profile. This metric should take into account that a user can register a limited number of times if they visit a Business Profile on multiple devices and platforms, such as computers or mobile devices and Google Maps or the Search Engine.
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