Sao Paulo, 15 Mar The president of the Spanish LaLiga, Javier Tebas, on Tuesday offered representatives of the Brazilian First and Second Division clubs a business model for the creation of a future Brazilian Football League. At a meeting in the city of Sao Paulo, Tebas, together with executives from the financial firm XP Investiments and the consulting firm Alvarez & Marsal, presented the main guidelines for the structuring of a new league in the South American country. The national championship is currently organized by the Brazilian Football Confederation (CBF), but the clubs want to found their own league in order to have more autonomy and decision-making power. The CBF statutes already provide for this possibility, which would have to be approved by the regional federations and the different bodies of the Brazilian confederation, so the creation of the new tournament would not be a total break. In this context, LaLiga proposed to Brazilian clubs a project that includes “governance and management issues, broadcasting rights, relationship with CBF and other federations”, among other issues, according to a press release. In this proposal, XP would be responsible for securing an investor who would financially support the new championship, while LaLiga would use its experience in the operational area, in addition to the management of Alvarez & Marsal. “With the proposal, which we are doing together with XP and Alvarez & Marsal, we want to offer Brazil all the knowledge we acquired over the years to propose a business model that is financially and administratively adequate,” Tebas said in the note. The leader stressed that the proposal includes “LaLiga's best practices” and how they managed to “be one of the most effective sports competitions in terms of commercial development and financial stability.” In the 2019/2020 season, Spanish LaLiga reached more than 2.8 billion people worldwide and is present in 55 countries through 11 offices and 46 delegates, according to the information. The head of XP's investment bank, Pedro Mesquita, said that the proposed business model “meets the ideal conditions to find the most competitive investor” possible and that it “will result in a “profound transformation” of Brazilian football. For his part, Fred Luz, from Alvarez & Marsal in Brazil, believes that Brazilian football is facing a “unique opportunity to value itself and seek resources in the market”. “We believe that we have the best proposal and we want the clubs, united and aligned, to evaluate and choose,” he added.
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