IBSF Signs Long-Term Strategic Partnership With IMG

LONDON (7 July 2021) - The International Bobsleigh & Skeleton Federation (IBSF) has signed a

long-term strategic partnership agreement with IMG to work alongside the organisation on multiple

aspects of their business from 2022-2030.

The IBSF and IMG will work jointly on marketing the media and sponsorship rights following the

federation’s decision to manage their commercial business in-house. IMG will also provide support

and expertise across other areas such as licensing, production, digital, streaming, hospitality and

data analytics.

IBSF President, Ivo Ferriani, said: "Following a tender process over the past months we decided to

work with IMG as they have shown the same passion and vision for our sports. The sports world

faces many challenges going forward and we are happy that we will have IMG as our strategic

partner onboard to walk beside us for the next two Olympic cycles."

Christian Salomon, SVP, IMG, Germany, Austria and Switzerland, said: "Our aim is to support the IBSF

and take these great properties to the next level, attract a younger, more modern audience and

expand the footprint globally. We plan to help develop the event structure and improve production

and content creation so we can increase reach, revenue and brand awareness. This is a very exciting


The IBSF has 74 members and conducts almost 200 races on three continents - North America,

Europe and Asia – including the World Championships which take place each non-Olympic year.

There are seven disciplines: 2- and 4-man Bobsleigh, Women´s Monobob and 2-woman Bobsleigh,

men`s and women’s skeleton as well as Para Bobsleigh.

The IBSF World Cup takes place across over at least eight weekends from November – March.

The next World Championship will be held in St. Moritz, Switzerland in 2023.


About IBSF

The "International Bobsleigh and Skeleton Federation" (IBSF) is the non-governmental organisation

administering the sports of Bobsleigh and Skeleton worldwide. The IBSF, originally the Fédération

Internationale de Bobsleigh et de Tobogganing (FIBT), was founded in Paris in 1923 and has its

headquarter in Lausanne, Switzerland.

The IBSF is recognized by the International Olympic Committee (IOC) and the International

Paralympic Committee (IPC). It is a member of the Association of the International Olympic

Wintersports Federations (AIOWF) as well as the Global Association of International Sports

Federations (GAISF). It is part of the Olympic Program since the first edition of the Olympic

Winter Games Chamonix 1924.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the

world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and

is a leading independent producer and distributor of sports and entertainment media. IMG also

specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a

global entertainment, sports and content company.

Media Contacts:


Heike Groesswang

Secretary General

+41 21 601 5101



Gary Double

Vice President, Corporate Communications ​

+44 208 233 7425 / +44 7768 825114 ​


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