Tokyo 2020 Games watched by more than 3 billion people

The IOC said the Tokyo 2020 Games were a watershed moment in Olympic history

Tokyo 2020 Olympics - Athletics - Men's 4 x 100m Relay - Final - Olympic Stadium, Tokyo, Japan - August 6, 2021. Italy fans celebrate after team Italy win gold REUTERS/Aleksandra Szmigiel
Tokyo 2020 Olympics - Athletics - Men's 4 x 100m Relay - Final - Olympic Stadium, Tokyo, Japan - August 6, 2021. Italy fans celebrate after team Italy win gold REUTERS/Aleksandra Szmigiel

Over three billion people tuned into the Tokyo 2020 Games according an independent research study conducted on behalf of the International Olympic Committee (IOC).

More than 3.05 billion unique viewers watched the coverage across linear television and digital platforms. Official coverage on Olympic broadcast partners’ digital platforms generated 28 billion total video views, a 139 percent increase from Rio de Janeiro 2016 according to the study.

“The Tokyo Olympic Games were a success with regard to the athletes, the worldwide audience and the Olympic values, as demonstrated in the research,” said IOC President Thomas Bach. “As the most watched Olympic Games ever on digital platforms, they have really become the first streaming Games.”

Masatsugu Kobori (61), Hideko Kobori (54), and their children Masataka (21), Masayasu (18) and Noriko (13), watch the Tokyo 2020 Olympics Opening Ceremony on TV at home on the day of the start of the Tokyo 2020 Olympics in Tokyo, Japan July 23, 2021  REUTERS/Androniki Christodoulou
Masatsugu Kobori (61), Hideko Kobori (54), and their children Masataka (21), Masayasu (18) and Noriko (13), watch the Tokyo 2020 Olympics Opening Ceremony on TV at home on the day of the start of the Tokyo 2020 Olympics in Tokyo, Japan July 23, 2021  REUTERS/Androniki Christodoulou

Indeed, more content was made available through television, digital streaming, websites, apps and social media during the Tokyo Games than any other in history. The amount of television coverage available was up 33 percent from 2016, while digital output was up slightly higher at 34 percent.

The Olympic web and app platforms for Tokyo attracted more than 196 million unique users. That is three times the amount of online traffic for 2016.

The IOC’s social media handles generated 6.1 billion engagements, including views, shares, comments and likes.

Recent Articles

The Column: Osvaldo “Ozzie” Alonso, a Cuban soccer player who has made history in MLS after escaping from the national team 15 years ago

At 36, the player, now with Atlanta United, wants to win more titles. He recalls his adventures to the Around The Rings correspondent who witnessed his escape in the 2007 Gold Cup

LA COLUMNA : “Ozzie” Alonso un futbolista cubano que ha hecho historia en la MLS tras fugarse hace 15 años del equipo nacional

A los 36 años el jugador quiere conquistar más títulos ahora con el Atlanta United. Rememora su aventura al corresponsal de Around The Rings quien fue testigo de su escapada en la Copa Oro de 2007

El poder del buen periodismo: un artículo de la BBC fue clave para que el gobierno de Australia lograra expulsar a Novak Djokovic

En la disputa entre el gobierno de Canberra y los abogados del serbio fue decisivo un artículo publicado el 6 de enero por el servicio informativo de la BBC, la prestigiosa corporación británica de periodismo.

The power of good journalism: a BBC article was key for the Australian government to get Novak Djokovic expelled

Decisive in the dispute between the Canberra government and Djokovic’s lawyers was an article published on January 6 by the news service of the BBC, the prestigious British journalism corporation.

Pita Taufatofua sets up GoFundMe account to help tsunami and volcano victims in his native Tonga

The taekwondo and cross-country skiing Olympian was Tonga’s flag-bearer at three Olympics and his father is among the missing