Over three billion people tuned into the Tokyo 2020 Games according an independent research study conducted on behalf of the International Olympic Committee (IOC).
More than 3.05 billion unique viewers watched the coverage across linear television and digital platforms. Official coverage on Olympic broadcast partners’ digital platforms generated 28 billion total video views, a 139 percent increase from Rio de Janeiro 2016 according to the study.
“The Tokyo Olympic Games were a success with regard to the athletes, the worldwide audience and the Olympic values, as demonstrated in the research,” said IOC President Thomas Bach. “As the most watched Olympic Games ever on digital platforms, they have really become the first streaming Games.”
Indeed, more content was made available through television, digital streaming, websites, apps and social media during the Tokyo Games than any other in history. The amount of television coverage available was up 33 percent from 2016, while digital output was up slightly higher at 34 percent.
The Olympic web and app platforms for Tokyo attracted more than 196 million unique users. That is three times the amount of online traffic for 2016.
The IOC’s social media handles generated 6.1 billion engagements, including views, shares, comments and likes.