Symbols rooted in history, culture and tradition to express the joy of sport
TORONTO, ON, September 29, 2010 -- The Toronto 2015 Pan/Parapan AmericanGames today unveiled its official logo at a spectacular community-basedstreet party with hundreds of participants from every community acrossthe GTA and the Golden Horseshoe celebrating youth, sport and diversity.
Thevibrant, curved design of the logo, which will become the recognizablesymbol of the Games, is inspired by the figurative styles ofpre-Columbian aboriginal art forms throughout the Pan Americas. It alsodraws on ancient sport traditions – specifically the Mezzo-Americans(including Aztec and Mayan cultures), which are linked to the first useof rubber balls in sport as early as 1600 BC.
"Our new logo isthe result of rigorous research, development and testing with key groupsof stakeholders including Pan American community leaders, arts andcultural organizations and athletes. We are thrilled with the way itreflects our shared heritage, collaboration and commitment to thetimeless passion and joy of sport – and our Toronto 2015 rallying theme:United We Play," said Ian Troop, CEO of Toronto 2015.
"Today’slaunch of the 2015 Pan/Parapan American Games look is an excitingmilestone as we prepare for the Games," said the Honourable Gary Lunn,Minister of State (Sport). "The new look will be the face of the Games.Hosting international sport events like this brings significantbenefits, not just to the region, but to the country as a whole. See youin Toronto in 2015!"
The Toronto 2015 Pan/Parapan American Gameswill be the first major, international multi-sport games in Canada’smost populous region in 80 years. Significantly larger than the 2010Vancouver Winter Olympics, the 2015 Pan/Parapan American Games will bestaged throughout 17 municipalities from Oshawa to Toronto to NiagaraFalls, where more than 50 sport venues will host 48 different sports andevents.
"The new brand captures the spirit and excitement of theToronto 2015 Pan/Parapan American Games. It will inspire our effortsto make these Games an unforgettable experience — for the athletes andtheir families, Ontario's families and visitors to our province," saidMargarett Best, Ontario Minister of Health Promotion and Sport.
"Withour diverse cultural richness, we will be able to truly create aFestival of the Americas to connect and celebrate the cultures, art,music and performance of the Americas and the Caribbean to elevate theGames and inspire and transform a generation to work together to createhealthy, active communities of tomorrow."
About the Toronto 2015 Pan/Parapan American Games
ThePan American Games is one of the world’s largest internationalmulti-sport events, held every four years for athletes of the 42 membernations of the Pan American Sport Organization (PASO). The Gamescomprise a mix of Summer Olympic Games sports, as well as traditionalPan American sports. The Toronto 2015 Pan/Parapan American Games willdraw 11,000 athletes and officials and feature 48 sports in 17municipalities across the Golden Horseshoe. The Toronto 2015 PanAmerican Games will take place July 10-26, 2015 and the Parapan GamesAugust 7-14, 2015.
A still logo image is available for one-timemedia use only at:http://www.toronto2015.org/lang/en/news/toronto-2015-unveils-logo.html
BROLL is available on CNW ON-DEMAND: http://cnw.pathfireondemand.com/viewpackage.action?packageid=394
Broll features clips of:
· Ian Troop, CEO, Toronto 2015 Pan/Parapan Am Games
· Animated version of the new Toronto 2015 logo
· 15 separate messages from participating municipalities
· Interview with champion swimmer Tara Van Beilen
· Track & field, swimming visuals
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For more information, please contact:
Elissa Freeman, Toronto 2015
416.565.5605
Elissa.freeman@toronto2015.org
As a service to our readers, Around the Rings will provide verbatimtexts of selected press releases issued by Olympic-relatedorganizations, federations, businesses and sponsors.
These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.
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