LAUSANNE -Burson-Marsteller Sport, the sports unit of the global advisory firm Burson-Marsteller, has been appointed by the German Football Association (DFB) to provide international strategy and communication services for the German bid to host the UEFA European Championships in 2024.
The services will be provided over the coming eight months in the lead up to the decision by the UEFA Executive Committee scheduled for late September.
To support the German EURO 2024 bid team, services will be managed by the Burson-Marsteller Sport team in Lausanne Switzerland with the support of Burson-Marsteller offices across Europe.
The German Football Association will benefit from Burson-Marsteller Sport’s extensive experience and successful track record in similar campaigns from both European Championships and World Championships in a wide range of sports over the past ten years.
Lars Haue-Pedersen, Managing Director at Burson-Marsteller Sport said "We are very excited about this appointment. We are especially proud to have been selected following a transparent process which complied with the good governance of the DFB.
Germany has long been seen as a leader in European football, we look forward to providing positive added value to the team and enhancing their EURO 2024 campaign."
Markus Stenger, Head of the German Football Association’s EURO 2024 Bid Team added, "the campaign for hosting the 2024 EURO in Germany is a top priority for the German Football Association. We want to make sure that we have the right expertise and skills to complement our work, and with Burson-Marsteller Sport we now have a full team that is ready to unite European football."
Burson-Marsteller Sport
25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
