The Sochi 2014 Organizing Committee today announced that Bosco Sport, the Russian sportswear brand, has been awarded General Partner status for the 2014 Olympic and Paralympic Games in the Sochi 2014 Apparel category.
The deal, worth over $100 million, grants Bosco Sport the following official status:
- Exclusive Outfitter of the Russian Olympic and Paralympic teams (at Vancouver 2010, London 2012, Sochi 2014 and Rio de Janeiro 2016) and General Partner of the Russian Olympic and Paralympic teams (in respect to each team at the 2010, 2012, 2014 and 2016 Games)
- General Partner of the XXII Olympic Winter Games 2014 and XI Paralympic Winter Games in Sochi
Bosco Sport also signed the licensing agreement with the Sochi 2014 Organizing Committee according to which Bosco Sport becomes official producer of licensed apparel with the Olympic symbols for the period up to and including 2016.
The status of General Partner gives the Company the right to use the symbols of the XXII Olympic and XI Paralympic Winter Games, as well as symbols of the National Olympic and Paralympic Committees on the territory of Russia. Bosco Sport also gains the right to use Olympians in the activation of its marketing and commercial programs.
As part of the agreement, Bosco Sport will produce uniforms for the Russian Olympic and Paralympic teams as well as Sochi 2014 volunteers and staff during the Vancouver, London, Sochi and Rio de Janeiro Games. The new 2010 Bosco Sport Winter collection with the Olympic symbols will hit the market already in November 2009. The Russian Olympic and Paralympic teams will be wearing the same uniform at the 2010 Games in Vancouver
Head of Bosco di Ciliegi group of companies, Mikhail Kusnirovich, said: "The Olympic Games are one of the most striking examples of world’s progress and humanism. The Olympic Games in Sochi give Russia an excellent opportunity to reveal to the world our best qualities and perspectives.
"We, in Bosco di Ciliegi, are extremely proud of our connection with the Olympic Family and our involvement in Olympic Movement. Being armed with our previous experience, we will do our best to make our activity in outfitting sportsmen, volunteers, participants and guests of Winter Olympic and Paralympic Games in Sochi a success, to add up a part of our proud to the entire Olympic Movement."
Dmitry Chernyshenko, Sochi 2014 President and CEO, said: “First of all I would like to thank all participants in the tender. We are delighted that a Russian company has won this race. Bosco Sport has become a revered brand all over the world due to the unique design of its sportswear. Bosco Sport has great credentials that will ensure it meets and exceeds the expectations of both Russian athletes’ and Russian fans’ in their design of all apparel connected with forthcoming Olympic and Paralympic Games.”
Sochi 2014 General Partners already signed up are Aeroflot, Megafon, Rostelecom, Rosneft, Sberbank of Russia, Volkswagen Group Rus. Worldwide Olympic Partners signed up until Sochi 2014 are Coca-Cola, Atos Origin, Omega, Panasonic, Samsung and Visa.
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