Barcelona, March 15 FC Barcelona announced on Tuesday that EFE has signed a sponsorship agreement with Spotify on the first men's and women's team jerseys, training clothing and 'ownership rights' of Camp Nou (Camp Nou), as they learned from sources close to the negotiations, which for four years amounted to 70 million euros per year, counting variables in sports performance. The agreement with a Swedish multinational company dedicated to the world of music was approved at the regular meeting of the Board of Directors of Joan Laporta, held at the Camp Nou office. As announced by the club, Spotify will appear on the front of the jersey of the first men's and women's teams, starting in the 2022-23 season. In addition, the Swedish company will become the 'title partner' of the stadium and change its name to Spotify Camp Nou. As reported by the Barça organization, FC Barcelona and Spotify will now work to “use the audiovisual media and space of the stadium to present and amplify the work of various artists and connect with Barça's global audience through television”. Therefore, from July 1, 2022, Spotify will succeed Rakuten as the main sponsor of the Barsa Club. In any case, if the alliance between the two organizations is effective, one last obstacle will have to be overcome. The Board of Directors of Laporta must submit an agreement to the Special Appointment Partner Meeting, which will be held on April 3, so that operations can be accelerated. Joan Laporta, president of FC Barcelona, described the alliance as a “pioneer”, which allows the club to bring the club closer to fans and make them feel part of the Barça family through a unique experience. We combine entertainment with football to enable them. At the same time, we can reach more people from all over the world.” Alex Norström, Commercial Director of Spotify Freemium, stressed that from July this collaboration “will provide a global stage for artists, producers, players and fans in the new Spotify Camp Nou.” “We are very excited to create 9 opportunities to connect with FC Barcelona fans around the world,” says Norström. gmh/ah
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