Procter & Gamble "Stands Together"
TOP sponsor Procter & Gamble has unveiled its newest US-based campaign for the July 4th holiday. The commercial giant is partnering with Walmart for its "Stand Together and Save Program."
Appearing in 2,300 stores across the country, brands such as Cascade, Febreze, Tide, Pampers, Puffs, and Duracell will carry the Team USA logo. There will also be displays carrying Team USA apparel such as towels, t-shirts, magnets, mugs, and more made by the company WinCraft.
"This is really an all-star program at the right time of year to capitalize on Olympic interest to generate impulse sales at Wal-Mart," said WinCraft President and COO John Killen, "so it’s in a place where everyone wants to be when everyone wants to be there."
All of WinCraft’s products are made domestically, which adds to the spirit of the program. Displays will also appear in 500 Kroger grocery stores across the U.S. as well.
New Sponsor for USA Basketball
24 Hour Fitness is teaming up with USA Basketball for a second time. The fitness club chain has announced that it will be the official partner of the men’s and women’s Olympic basketball teams during the London Olympics.
As a result, the company will host USA Basketball’s tip-off event in the High Performance Training Center, run by the USOC, in East London. This training center provides an area for hundreds of Team USA athletes to prepare, including both both basketball teams.
USA Volleyball Grant
Procter & Gamble has given a $75,000 grant to USA Gymnastics. The grant is specifically designed to help summer youth sport development, meaning that the grant will benefit kids between the ages of 6-16 through the USA Gymnastics Fitness Program.
"Participation in youth sports was a driver to get me to where I am today. All kids should have the opportunity to reach their dreams like I have, and youth sports can help do that," said Shawn Johnson, Olympic gold medalist in gymnastics. "I am proud to be working with P&G and look forward to watching the positive impact P&G and its brands will have on the sport of gymnastics."
New South African, Peruvian Olympic Team Sponsors
The NOCs of Peru and South Africa each have new sponsors for their delegations to London. U.S.-based money transfer site Xoom was named a sponsor for the Peruvian Olympic Team, while the chemical company Sasol has extended its sponsorship to include the South African Olympic Team.
Xoom will begin its sponsorship of Team Peru in July by donating one dollar to the Peruvian Olympic Team from each transaction sent to Peru on Xoom.com.
"We are extremely excited to sponsor the Peruvian Olympic team in the London games," said Xoom president and chief executive John Kunze. "We chose Peru because, while facing many difficulties, the Peruvian Olympic team has the spirit, determination and perseverance needed to compete against larger, better-funded teams"
Meanwhile, Sasol’s sponsorship of the South African Olympic Team builds upon its support of the South African Wheelchair Basketball Team and the South African Women’s Soccer Team, or Banyana Banyana. The sponsorship was announced by Banyana Banyana’s captain Amanda Dlamini.
"We are hoping that we can reach the second round of the Olympic Games, but from here I think we should just take it one game at a time," said Dlamini.
McDonald's Unveils Ad Campaign
McDonald's has reportedly spent up to $15.7 million on its new U.K. televesion ad campaign for the London Olympics, titled "We all Make the Games".
McDonalds said: "'We All Make The Games' will document, replay and celebrate the people, moments, and emotions that will all help make the London 2012 Olympics and Paralympic Games a spectacular event and nationwide celebration."
The campaign is set to run in three phases using outdoor and TV, guerilla film crews, and clips and comments of athletes that made the Olympic Games. The use of filmed documentaries and user content will also play a large role in the campaign.
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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