CHICAGO, May 19, 2008 – Today Chicago 2016 named Ogilvy Chicago as its Digital Agency of Record (AOR).
Ogilvy Chicago, which includes Ogilvy & Mather Advertising and the digital and one-to-one marketing expertise of OgilvyOne, will be the strategic partner in redeveloping Chicago2016’s digital presence.
“Winning the privilege of hosting the 2016 Olympic & Paralympic Games requires the support and excitement of Chicagoans as well as people from all around the world,” said Patrick G. Ryan, the chairman and chief executive officer of Chicago 2016. “Ogilvy Chicago’s Olympic expertise and passion for this city are unquestionable. We look forward to working with them as we look to build our support locally, nationally and globally through our digital presence.”
“It is every marketer’s dream to be part of such a big vision that has the opportunity to change a city’s landscape for generations to come,” said Jack Rooney, the president of Ogilvy Chicago and the North American chief executive officer of OgilvyAction, the global activation services company for The Ogilvy Group. “We are proud to partner with Chicago 2016 to further develop the bid’s digital presence.
Chicago is honored to be competing for the privilege of hosting the 2016 Olympic and Paralympic Games alongside such world-class cities as Baku, Azerbaijan; Doha, Qatar; Madrid, Spain; Prague, Czech Republic; Rio de Janeiro, Brazil; and Tokyo, Japan.
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