Wetsuit and apparel specialist Huub, has signed a strategic and long-term sponsorship
agreement with the UK’s two biggest and most popular Triathlons, the Blenheim and London
Triathlons.
The deal was negotiated by Limelight Sports, the agency of the active world, who
took over the management of both events from IMG in 2019. The Bloodwise Blenheim
Palace Triathlon takes place on 30-31 May in the idyllic surroundings of Blenheim Palace
and the London Triathlon takes place on 8-9 August at the ExCel Centre, and includes a
cycle route on closed roads through central London. Both events attract thousands of
participants, from first timers to seasoned amateurs.
Huub has secured a multi-year agreement across several categories. The sponsorship fee
will also include providing participants with an extensive range of products and services.
This new deal will add to Huub’s portfolio of sponsorships which includes an agreement with
several of the UK’s top triathletes including the Brownlee brothers.
Limelight Sports has extensive experience of delivering exceptional sports marketing
campaigns for major brands. Triathlons are one of the sports that is helping the continued
growth in the mass participation sports sector. The growing numbers of participants is in turn
attracting more leading brands and Limelight Sport has expanded its range of expertise and
services to meet this increased demand.
Limelight Sports CCO, James Robinson, commented, "It is fantastic to have a leading brand
such as Huub involved in our two major triathlon events. We are very excited about
developing this partnership with the team at Huub and bringing a range of quality products
and services to our participants.
Team Huub has over four decades worth of experience in
the endurance sport market and its scientific and technological expertise is second to none".
Dean Jackson, Founder of Huub commented, "We are delighted to be involved in the
London and Blenheim Triathlons, two of the most important and high-profile events in the
calendar.
As increasing numbers of people get involved in triathlons’ we are committed to
helping provide the best and most suitable equipment to help athletes achieve their personal
goals. Limelight have huge experience in this sector, and we are really looking forward to
working with them to develop these iconic events and help take them to the next level".
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