Honda Motor Argentina and YPF seal an alliance for the provision of renewable energy, commercialization of specialties and benefits for customers and users of both brands.
The agreement will, in a first stage, last for 5 years and is the first of its kind in the motor vehicle sector.
“Honda Argentina welcomes the announcement of this partnership with YPF, renewing our commitment to deliver products of the highest quality and excellence. Carrying out this agreement with the country's leading energy company with 100 years of history fills us with pride. It will undoubtedly allow us to enhance our products, provide new benefits to our customers and improve their experience, as well as contribute to our leadership in the country,” commented Takashi Fujisaki, president of Honda Motor of Argentina.
For his part, Sergio Affronti, CEO of YPF, highlighted that “the agreement that unites us with Honda Argentina reinforces the work we have been doing to accompany the development of the country's leading brands with a wide and quality service offering. We are confident that this first step is the beginning of a long journey with Honda Argentina that will allow us to deepen our relationship.”
As explained in a statement, one of the central axes of the agreement is the supply of the Buenos Aires plant of Honda Motor in Campana with renewable energy for a period of 5 years and with 100% coverage of its electricity demand.
“YPF Luz will provide renewable energy from the Zonda solar park, located in San Juan Province, which is currently under construction and will go into operation in 2023. This agreement is aligned with Honda's global goal of achieving zero carbon emissions for all products and corporate activities by 2050,” they explained.
The agreement also includes commercial actions such as the accession of Honda's corporate fleet to YPF Ruta, the company's program that connects vehicles and uses advanced analytics to make more efficient use of the fleet; and the marketing of “Elaion Moto” brand specialties through the official dealer network of Honda motorcycles.
Both brands will enhance their presence in the SuperBike, Motocross and Enduro competition categories.
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