1,500 young people between the ages of 18 and 30 will be trained in audiovisual production by Netflix, IDB (Inter-American Development Bank) and the Ministry of Culture of Colombia. The selection of beneficiaries will focus on women, people from indigenous peoples, Afro-descendant communities, migrants and the LGBTIQ+ community.
This day the news was released, within the framework of the Cartagena de Indias International Film Festival -FICCI. The project that will support and train young people in vulnerability to access growth opportunities in the audiovisual industry will be called 'Audiovisual Sandbox'.
The program will look for its beneficiaries in Chocó, Caquetá, Sucre, Cauca, San Andrés and Cundinamarca, with the aim of making them professional and having a prominent future in the audiovisual production industry, which has increased in the region.
“The 'Audiovisual Sandbox' program will allow us to continue to generate opportunities for our young people through the cultural and creative industries,” said Minister of Culture, Angelica Mayolo Obregón.
This program will have five stages. The first one will be brought forward in July. There it is expected to motivate 1,500 young people through success stories of people who excel in the trades that exist behind the scenes
After the selection, short and intensive virtual courses will be held focusing on both technical skills for entry-level positions and transversal skills of the 21st century. There, 750 young people are expected to be impacted.
With Netflix, other international producers and local professionals, the third stage will take place. Workplace training and internships will be offered for 100 young people in productions that are being shot in Colombia.
In the final stretch, key players in the audiovisual industry will accompany young people to connect with opportunities to enter the country's growing industry. Finally, the impact of the project in terms of learning and employability will be evaluated.
The IDB noted that this is part of the actions they are carrying out to reactivate the economy of Latin America and the Caribbean. “We are promoting investment in talent development with inclusive opportunities, such as the 'Sandbox-Audiovisual' project that seeks to turn young people into protagonists of productive development and cultural transformation in Colombia,” said Mercedes Mateo, head of the IDB's Education Division.
At the same time, they seek to take advantage of the audiovisual boom and the promotion of Colombia's cultural identity. With the talent that emerges from the project, they want there to be positions that allow young people to start a technical career in audiovisual, in the fields of production, lighting, sound, makeup, costumes, among other trades.
“The fact is that almost 6,000 direct jobs, not including extras or figures, have already generated in Colombia the 42 projects, including films, series and reality shows, that have received the Audiovisual Investment Certificates (CINA), an economic stimulus created by the Government to encourage the arrival in the country of producers such as Netflix, which have already left the country with investments of more than one trillion pesos. Hotels, restaurants, transport, among other sectors, also benefit from these productions.”
Netflix, for its part, noted that they have witnessed how the IDB has identified in the audiovisual industry an opportunity to reactivate and develop the economy of Latin American countries.
He assured that they also seek to contribute to the development, having qualified teams for the execution of projects. “The success of the industry depends on this training and human capital training,” said Alejandra Serna, Vice President of Netflix Production for LATAM and Brazil.
The program was designed with a gender perspective, seeking to promote educational and employment opportunities for women, to support reducing gaps in the audiovisual sector. Young people in vulnerable situations, people from the Afro-descendant community, indigenous peoples and migrants will also be invited to participate.
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