Lidl extends support of flagship competition with sponsorship of EHF EURO 2022 Qualifiers
The international retailer Lidl has been named presenting partner of the Men’s EHF EURO 2022 Qualifiers which throw off on Wednesday.
The agreement extends the EHF’s partnership with Lidl, which previously sponsored the Men’s EHF EURO in 2018 and 2020.
The first round of Qualifiers get under way on 4 November 2020, and as part of the deal Lidl will benefit from brand exposure on LED boards, two floor stickers on court as well as additional activation rights.
A new composite logo will be integrated into related digital channels, print materials and media backdrops.
EHF Secretary General Martin Hausleitner said: "I am delighted that we are able to further strengthen what has already been a long-lasting cooperation with Lidl.
"The EHF EURO Qualifiers see Europe’s top national teams competing in matches watched by large TV audiences, offering a presenting partner extensive brand exposure and the opportunity to reach fans right across the continent."
Qualification will feature 32 teams playing for 20 places at the Men’s EHF EURO 2022, which will be hosted by Hungary and Slovakia between 13 and 30 January 2022.
Alongside the two hosts, the defending champions, Spain, and EHF EURO 2020 finalists, Croatia, have already qualified and will compete in EHF EURO Cup in preparation for the final tournament.
About Lidl
The Lidl retail company, as part of the Schwarz retail group headquartered in Neckarsulm, is one of the leading companies in the food retail industry in Germany and Europe. Lidl is represented in 32 countries around the world and currently operates around 11,200 stores and more than 200 logistics centers and warehouses in 29 countries worldwide.
As a discount supermarket, Lidl places value on an optimal price-quality ratio for its customers. Simplicity and process orientation determine everyday operations in the stores, regional distribution centers and services.
Lidl currently has more than 310,000 employees. Dynamism in daily implementation, strength as a result and fairness in dealing with one another characterize working at Lidl across the globe.
In its daily trading, Lidl assumes responsibility for people, society and the environment. At Lidl, sustainability is a case of fulfilling its quality promise every day.
About Men’s EHF EURO 2022
The Men’s EHF EURO 2022 will more than just a series of games – but a festival of handball. Co-hosts Hungary and Slovakia will welcome Europe’s handball elite for two weeks of spectacular action between 13-30 January 2022. The tournament slogan – Watch Games. See More – embodies what will be a celebration of handball, one which will be enjoyed across five cities whose passion for handball knows no bounds.
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