HBC LAUNCHES EXCITING LINE OF VANCOUVER 2010 MASCOT MERCHANDISE
Miga, Quatchi and Sumi now available in stores across Canada and online
TORONTO, November 28th – Hbc today unveiled an exclusive lineup of merchandise featuring Miga, Quatchi and Sumi, the captivating mascots for the Vancouver 2010 Olympic and Paralympic Winter Games. Hbc is proudly offering a range of unique products available at select Bay and Zellers retail locations across the country, as well as online at www.hbc.com
The Vancouver 2010 mascots will be among the most recognizable and colourful personalities of the Games. They will become cherished icons – especially for children – and symbols of the 2010 Winter Games, and of Canada. Miga, Quatchi and Sumi were inspired and influenced by local Aboriginal mythological creatures, popular culture, Olympic and Paralympic values, British Columbian and Canadian culture and wildlife, modern animation styles and the artists’ own imagination. Hbc is honoured to provide mascot apparel and a storybook that are made in Canada.
“Playing host to the Vancouver 2010 Olympic and Paralympic Winter Games is a special experience for all Canadians,” said Robert Johnston, President, Hbc. “We’re proud to be involved with the 2010 Winter Games.”
Hbc is the Official Department Store Partner and General Merchandise Retailer in Canada for 2010 Winter Games merchandise. Hbc’s official lineup of merchandise featuring Miga, Quatchi and Sumi includes:
• Three unique plushes available in two sizes – $25, $30, $40
• An illustrated book detailing the mascots’ story– $15
• Boys’ and Girls’ pullover hooded sweatshirts – $40
• Boys’ and Girls’ full-zip hooded sweatshirts – $50
• Boys’ and Girls’ T-shirts with four unique designs – $18
• Kids’ ball caps and toques – $18, $20
• Five collectible pins – $8
“We are delighted that Hbc is offering a quality collection of merchandise that is available to all Canadians and showcases these new ambassadors for our country,” said John Furlong, Chief Executive Officer of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).
Hbc’s partnership with Vancouver 2010, and the Canadian Olympic Committee, establishes Hbc as the exclusive general merchandise retail partner to the Olympic Games in Canada. In addition to outfitting the Canadian Olympic teams, Hbc will outfit volunteers for the 2010 Winter Games. Hbc also used the same design team to create a highly successful replica-wear line, available in select Bay and Zellers stores.
Shopping online is a growing trend, with more and more Canadians taking advantage of the ease and diversity of the online experience. With new mascot merchandise now available at www.hbc.com, Canadians from all regions can now purchase a piece of Games excitement directly from the comfort of their own homes.
Hbc is Canada's largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields) formats. With more than 580 retail locations and nearly 70,000 associates located in every province in Canada, Hbc provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. Hbc is a Canadian retail leader in corporate social responsibility, and the fifth annual Hbc CSR report can be found at www.hbc.com.
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