The Olympic Channel and SportsMax today announced a new partnership featuring both linear and digital programming across 22 Caribbean territories in support of their objective to engage new audiences and younger generations with the Olympic Movement all year round.
Beginning on March 12, SportsMax will broadcast over 700 hours of Olympic-related content under the "Olympic Channel" brand on its channels as well as the SportsMax and Digicel apps and websites including embedded video.
Programming will feature year-round coverage including Olympic Channel original programming and live sporting events as well as additional Olympic-related content that highlights locally relevant stories created by both parties.
"We are excited to partner with SportsMax to further grow the Olympic Channel brand within the Caribbean," said Mark Parkman, General Manager of the IOC’s global Olympic Channel. "Our collaboration will provide viewers with even more options to discover, engage and share in the power of sport and the excitement of the Olympic Games all year round as we look ahead toward Tokyo 2020."
Olly McIntosh, CEO of IMC and SportsMax, said "as the official Caribbean broadcast partners of the Tokyo 2020 Olympic Games, SportsMax and Digicel are excited to bring our viewers closer to the Olympic movement and athletes as we build up to next year. This partnership with the Olympic Channel enables us to reach everyone, whether they’re at home or on-the-go through the SportsMax or Digicel apps for all Android or Apple users on any network."
The agreement is complementary to the International Media Content Ltd., subsidiary of Digicel Group and parent company of SportsMax, media rights agreement with the International Olympic Committee (IOC) for the Olympic Games and Youth Olympic Games through 2020.
Territories reached through the new partnership include Anguilla, Antigua & Barbuda, Commonwealth of the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Grenada, Guadeloupe, Cooperative Republic of Guyana, Haiti, Jamaica, Martinique, Montserrat, St Kitts & Nevis, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad & Tobago and Turks and Caicos.
The new strategic distribution partnership with SportsMax complements the Olympic Channel digital platform expanding the Olympic Channel’s global linear presence to 158 countries and territories.
Through collaborations with the IOC’s rights-holding broadcast partners and National Olympic Committees, the Olympic Channel is continuing to develop localised versions leading to more personalised experiences for Olympic fans around the world.
As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.
These press releases appear to be around the rings and are not edited for spelling, grammar or punctuation.
25 Years at # 1: Your best source for news about the Olympics is www.aroundtherings.com , for subscribers only
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
