USA Gymnastics reveals new logo in their continued effort to move on from the 2018 Larry Nassar scandal

USA Gymnastics has been working toward a rebrand in the four years since the Nassar scandal was brought to light and the organization revealed its new logo on Thursday.

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FILE - In this Saturday, Feb. 27, 2021 file photo, USA Gymnastics president and CEO Li Li Leung speaks during the Winter Cup gymnastics competition in Indianapolis. USA Gymnastics is trying to shift the narrative away from the Larry Nassar scandal. President Li Li Leung wants to talk about the progress it has made over the last three years. The safeguards it is putting in place to prevent sexual abuse. The programs that focus on education and empowerment. The emphasis on changing a culture that produced plenty of medals but at a sometimes astronomical cost both physically and emotionally to the athletes that won them(AP Photo/Darron Cummings, File)
FILE - In this Saturday, Feb. 27, 2021 file photo, USA Gymnastics president and CEO Li Li Leung speaks during the Winter Cup gymnastics competition in Indianapolis. USA Gymnastics is trying to shift the narrative away from the Larry Nassar scandal. President Li Li Leung wants to talk about the progress it has made over the last three years. The safeguards it is putting in place to prevent sexual abuse. The programs that focus on education and empowerment. The emphasis on changing a culture that produced plenty of medals but at a sometimes astronomical cost both physically and emotionally to the athletes that won them(AP Photo/Darron Cummings, File)

USA Gymnastics is trying its best to move on from the 2018 Larry Nassar scandal by redesigning the logo that has stood since 2003. The new logo was revealed on Thursday by CEO Li Li Leung at the governing body’s National Congress in Tampa, Florida where the U.S. Championships are taking place this weekend.

Leung was appointed CEO in 2019 and in the unveiling, she shared, “The movement starts here” is the tagline for the new visual, which includes a flame logo to represent the Olympics.

“The rebuild of our organization and our brand began several years ago when we adopted a new organizational mission statement: to build a community and culture of health, safety and excellence, where athletes can thrive in sport and in life,” Leung said. “This brand begins with who we are and who we are aspiring to be as part of our cultural transformation.”

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In December, USA Gymnastics and the United States Olympic and Paralympic Committee finally reached a settlement with the survivors of the Nassar scandal with a $380 million payout. While no amount can heal the damage inflicted by the once sought after Nassar, the settlement, and now rebranding and rebuilding, seems like USA Gymnastics is finally trying to make up for the mishandling of abuse Nassar inflicted over years of serving the organization.

FILE PHOTO: U.S. Olympic gymnasts Simone Biles, McKayla Maroney, Aly Raisman and Maggie Nichols arrive to testify during a Senate Judiciary hearing about the Inspector General's report on the FBI handling of the Larry Nassar investigation of sexual abuse of Olympic gymnasts, on Capitol Hill, in Washington, D.C., U.S., September 15, 2021. Saul Loeb/Pool via REUTERS/File Photo
FILE PHOTO: U.S. Olympic gymnasts Simone Biles, McKayla Maroney, Aly Raisman and Maggie Nichols arrive to testify during a Senate Judiciary hearing about the Inspector General's report on the FBI handling of the Larry Nassar investigation of sexual abuse of Olympic gymnasts, on Capitol Hill, in Washington, D.C., U.S., September 15, 2021. Saul Loeb/Pool via REUTERS/File Photo

Nassar was also employed by Michigan State University of whom a large number of survivors also sued. The school reached a $500 million settlement with 332 survivors in 2018.

In addition to the lawsuit against USA Gymnastics and Michigan State University, 90 gymnasts have also filed a lawsuit against the Federal Bureau of Investigation for more than $1 billion for the mishandling of the investigation into Nassar when the case was brought to them.

The scandal forced a multitude of changes within USA Gymnastics including the governing body having to file for bankruptcy in 2018 due to the amount of lawsuits being brought against them.

The United States has been known to produce stellar gymnasts, but following the scandal, the question at the forefront was “at what cost?” It is the hope that under a new board and CEO, the brand can show that the athletes’ mental and physical health come first and the medals come second when representing USA Gymnastics.