NBC: Rio 2016 More Profitable than Past Games

(ATR) NBC says the number of ads sold is just one factor that made the Rio Games the most successful media event ever.

Millennials Devour the Rio Olympic Games

Whether it was streaming Simone Biles or watching Neymar’s game-winning goal, one thing is clear: Millennials love the Olympics.

NBC Presents Plans For Biggest Olympics Ever

(ATR) NBC Sports chairman says "We are ready and Rio is ready".

NBC Sports Chairman: Network "Aligned with IOC Year Round"

(ATR) Mark Larazus spoke in Montreal about the growth of the network's Olympic coverage.

NBC Lands Olympic Rights Through 2032 in $7 Billion Deal

(ATR) The IOC will take an average of more than $1.2 billion for the U.S. rights to each of six Olympic Games from 2021 to 2032.

Mark Lazarus Celebrated at Cynopsis Sports Media Awards

NBC Ready for "Anything That Takes Place" in Sochi

(ATR) NBC marked 30 days to the Sochi Winter Games on Tuesday with comments on how it would handle Russia's security and human rights issues, the injury to skier Lindsey Vonn, and more.

On the Scene at 30 Rock - NBC Readies for London, Beyond

(ATR) With one month to go until London 2012, NBC unveils its most ambitious Olympic programming ever. ATR's Ed Hula III reports from Studio 8H ...

Golden 25 - USOC Chair, NBC Sports Chief #24, 25

(ATR) Larry Probst of the U.S. Olympic Committee and Mark Lazarus of NBC Sports hold the 24 and 25 spots in the Around the Rings Golden 25 for 2012.

NBC Network Name Change; Memorabilia Auction; Atlanta 15th

(ATR) A new name for NBC sports net ... 1936 memorabilia for auction ... Atlanta bombing 15 years ago ...

Olympic Organizers Applaud IOC, NBC for TV Rights Deal

(ATR) Chief organizers for Sochi 2014 and Rio 2016 tell Around the Rings they are thrilled NBC will broadcast the Games in the U.S. through at least 2020.

IOC Balances Finances, Familiarity in TV Rights Deal with NBC

(ATR) President Jacques Rogge tells Around the Rings the IOC considered finances and familiarity in awarding broadcast rights through the 2020 Olympics to longtime partner NBC/Comcast for a record $4.382 billion.