TiVo Helps NBC Track Rio Olympic Viewing Trends
(ATR) U.S. broadcaster NBC wants to know how consumers engage with media on multiple platforms and the Rio Olympics may be key.

Top Story Replay -- NBC's Costas: London Olympics "Made to Order"
(ATR) On the celebration of USA’s birthday, NBC leaders discuss how Americans will watch the London Olympics and how NBC will present them.

NBC Says TV Still King for Olympics as Digital Platforms Grow
(ATR) Many viewers in the United States are accessing the Olympic Games on television, laptops and mobile devices at the same time, NBC research reveals.
