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Spotify, the most famous streaming music service, has agreed to partner with FC Barcelona From now on, the uniforms of the men's and women's teams will have the symbol of the Swedish company.
Through a statement, it is reported that Spotify will become the club's senior partner and official audio streaming partner. The new uniform will be visible on the court for the next four seasons starting from season 2022/23. Spotify will also sponsor training shirts from season 2022/23 for the next three seasons.
To celebrate this collaboration, for the first time in the club's history, the stadium will be renamed Spotify Camp Nou. Indefinite property rights will begin in July of this year, and renovations will be carried out as part of the “Espai Barça” project that will transform the facilities and environment of Club Barça.
“The vision of the association is to create a new platform for artists to interact with the global fan community in Barcelona,” said Spotify.
The two companies pointed out that they will make the shirt “a space to celebrate artists from all over the world” and will join hands to create new opportunities.
The agreement was signed on March 15 and approved by the Board of Directors of FC Barcelona, but it must be ratified by the Member's Congress, which will take place on April 3.
“In addition, FC Barcelona and Spotify will work to present and amplify the work of artists to global TV viewers in Blaugrana, using the promotional surface of the club's stadium. With the development of Espai Barça, Spotify joined the club in the next chapter of its history.”
Collaboration in streaming services is one of FC's goals to find partners who share the same values and philosophy while maintaining their position as a global benchmark.
According to the representatives of both brands, this combination makes them proud and happy, because it implies new opportunities for themselves and their followers, while maintaining an innovative character.
“This alliance allows us to bring the club closer to the fans and make us feel part of the Barça family through a unique experience by combining two activities such as entertainment and football,” says Joan Laporta. You can connect with a new audience from around the world. president of FC Barcelona.
Alex Norström, Commercial Director of Freemium on Spotify, is excited to support artists who can connect with thousands of fans. Therefore, we will continue to use our marketing efforts.
“Spotify's mission is to unleash the potential of human creativity to help artists earn a living in art and connect with their fans. We believe that this partnership creates many opportunities to fulfill this mission in a unique, imaginative, and impactful way.”
According to the EFE, sources close to the negotiations stated that the agreement is 70 million euros per year for four years and calculates variables according to sports performance.
Through this agreement, from July 1, 2022, Spotify will inherit Rakuten as the main sponsor of Club Barsa.
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