INDIANAPOLIS, Ind., Nov. 14, 2011 – Kellogg Company of Battle Creek, Mich., and USA Gymnastics today announced the company’s official sponsorship of gymnastics’ national governing body. As part of a three-year partnership, and its continuing commitment to the U.S. Olympic organization, Kellogg Company will become the title sponsor of both the 2012 Kellogg’s® Tour of Gymnastics Champions, a 40-city national tour featuring Team USA’s top performing gymnasts following the 2012 Olympic Games in London, and the 2012 Kellogg’s® Pacific Rim Gymnastics Championships, which will take place March 16-18, 2012, in Everett, Wash.
"Kellogg Company is the perfect partner for USA Gymnastics and great programs like the post-Olympic tour," said Steve Penny, president of USA Gymnastics. "Kellogg's is an all-American brand that we are proud to have join us on our journey to the London 2012 Olympic Games and beyond."
"USA Gymnastics has produced countless memorable moments throughout the history of the Olympic Games," said Kellogg U.S. Morning Foods President David Denholm. "Kellogg shares our consumers’ passion for the Olympic Games and America’s Olympic athletes and is excited to help bring these special moments to the fans."
The Kellogg’s® Tour of Gymnastics Champions sponsorship includes national media rights; in-market media and promotion; in-arena signage; tickets and hospitality; digital and traditional media initiatives; local market activation; and sampling. The post-Olympic tour will feature the USA’s top gymnasts, Olympic medalists and former champions, including those from the 2012 Olympic Games.
Kellogg’s sponsorship also includes rights and benefits at USA Gymnastics’ premier events in 2012 on Universal Sports and/or NBC Sports, including the AT&T American Cup, Kellogg’s® Pacific Rim Championships, Visa Championships and U.S. Olympic Trials. In addition, the two companies will partner on local grassroots initiatives, including sweepstakes, promotions and programs.
Kellogg’s partnership with USA Gymnastics will include access to an amazing team of gymnasts who know that breakfast is a key to unlocking the potential of each day. All Team USA athletes, including USA Gymnastics members and coaches, will have access to the same great breakfast foods and snacks that fans across the country love, from Kellogg’s Frosted Flakes® and Mini-Wheats® cereals to Nutri-Grain® and Special K® cereal bars. Kellogg will serve these products at the U.S. Olympic Training Centers and additional team venues as well as on-site in London to help fuel Team USA.
Kellogg’s Relationship with the USOC
Kellogg Company has a long-standing relationship with the USOC. Kellogg will support the U.S. Olympic and Paralympic Teams for the 2012, 2014 and 2016 Games, as well as the 2011 and 2015 U.S. Pan American and Parapan American Teams. Kellogg supported the Olympic Games from 1976-1992 and the U.S. Olympic Teams from 2000-2008. During that time, a wide variety of Kellogg brands carried the U.S. Olympic Rings and other Olympic Marks.
Kellogg Company’s sponsorship of the USOC includes all Kellogg’s cereal brands, toaster pastries, frozen waffles/pancakes, fruit-flavored snacks, cereal bars, cookies and crackers.
About Kellogg Company
For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company’s beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.
About USA Gymnastics
Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States. Its mission is to encourage participation and the pursuit of excellence in the sport. Its disciplines include men's and women's artistic gymnastics, rhythmic gymnastics, trampoline and tumbling, and acrobatic gymnastics. For more information, log on to www.usagym.org.
For more information, contact: arobinson@usagym.org
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