Antimarketing, Fake News y videos caseros: las insólitas y efectivas estrategias de campaña de Jair Bolsonaro
El gran favorito a ganar el ballotage de este domingo en Brasil sobresale con un estilo comunicacional poco ortodoxo, completamente diferente al de sus adversarios, que combina elementos amateurs con profesionales. La provocación permanente y cultivar una imagen de outsider, claves de su éxito
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