Lillehammer Celebrates 25th Anniversary -- Photodesk

(ATR) Thousands take part in the commemoration of the 1994 Olympic Winter Games. 

Dow-DuPont Merger Receives Approvals -- Sponsor Spotlight

(ATR) Also: Land Rover driving Rugby World Cup; TOP Sponsors program strong as ever says Heiberg; McDonald's debuts frork

Heiberg Confident Olympic Top Sponsors Here to Stay

(ATR) The former chair of the IOC Marketing Commission says that the TOP Sponsor Program is as robust as ever.

Olympic Golf in the Rough as Top Players Abandon Rio

(ATR) World number one Jason Day and Irish number one Shane Lowry the latest to pull out of Olympic tournament.

ATRadio - Lillehammer 94 Chief Gerhard Heiberg

(ATR) Heiberg talks to ATR Editor Ed Hula about the Winter YOG, hopes a new Olympic bid will rise in Norway…

Norway Not Ruling Out 2026 Winter Olympic Bid

(ATR) IOC member Gerhard Heiberg tells ATR that his country may bid for its first Winter Games since Lillehammer.

Golden 25 -- Marketing Chair for IOC #19 Gerhard Heiberg

IOC Member Scraps Oslo Olympic Ambitions, Talks Joint Scandinavian Bids -- Top Story Replay

(ATR) Norwegian IOC member Gerhard Heiberg tells ATR that Oslo will not bid for the 2026 Olympics.

Norwegian IOC Member Defends Role in Beijing Winter Olympic Bid

(ATR) Gerhard Heiberg helped launch the Beijing bid to host the 2022 Winter Olympics.

IOC President Thomas Bach meets the King of Norway ahead of visit to Lillehammer Youth Olympic Games organisers

Heiberg Says Oslo Olympic Bid Still Alive After Political Snub

(ATR ) Despite a Norwegian government party voting against the 2022 bid, IOC member Gerhard Heiberg tells ATR "the race is not over".

Heiberg Dismisses Oslo Row Over IOC Red Carpet Treatment

(ATR) Gerhard Heiberg has minimized concerns from Norwegian politicians about the IOC’s demands on potential Olympic host cities.

Oslo 2022 Challenged to Win Government, Public Support

(ATR) Gerhard Heiberg denies that the Oslo 2022 bid is in danger due to lack of government support.

IOC Misses TOP Sponsor Target for Sochi

(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings there will be no new TOP sponsor for the Sochi Olympics.

IOC Progressing Talks with New TOP Sponsors

(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings talks are advancing with potential TOP sponsors but a deal may not come by the Sochi Olympics.

Bach Holds IOC EB Meeting; Heiberg Keeps Marketing Brief

(ATR) Around the Rings has learned that Thomas Bach has already chaired his first Executive Board meeting as IOC president. ATR European Editor Mark Bisson reports.

On the Scene -- Heiberg Resigns; Rio Presentation

(ATR) Gerhard Heiberg resigned his post as IOC Marketing Commission chair... Rio 2016 Pledges Transparency... ATR Coverage Sponsored by EY.

No More TOP Sponsors Before Rogge Leaves

(ATR) Despite ambitions to sign up one or two top-tier sponsors by the IOC Session, Gerhard Heiberg tells Around the Rings no deals will be in place by the Buenos Aires meeting.

Top Story Replay - IOC Expects Two More TOP Sponsors by Buenos Aires

(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to have signed two new tier one partners by the time of the IOC Session in September. This story was originally published May 8.

Sponsor Spotlight - Visa, CBC Partner for Sochi; IOC Expects More TOP Sponsors

(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to have signed two new tier one partners by the time of the IOC Session in September ... More inside this week's edition of Sponsor Spotlight ...

Swiss Leaders Discuss Bid; IOC Studies Bilalov Decision; Coe Takes New Role

(ATR) President of Swiss Olympic Association says referendum "will be very close" ... Bilalov firing holds "great interest" for IOC Marketing Commission ... Coe takes ambassador role with Nike ... More inside this Olympic Newsdesk ...

IOC Members: How They Rated the London Olympics

(ATR) Eight IOC members give their verdict on the London 2012 Games to ATR’s Mark Bisson.

Top Story Replay - Three Companies Vie for New Olympic Sponsorship

(ATR) The IOC opens a new category for worldwide sponsorship ... Around the Rings Editor Ed Hula has the exclusive report...This story was originally published June 13.

Three Companies Vie for New Olympic Sponsorship

(ATR) The IOC opens a new category for worldwide sponsorship ... Around the Rings Editor Ed Hula has the exclusive report...

Bidding for the Games - Madrid Logo; Tokyo Support; "Good Start" for Oslo 2022

(ATR) Madrid adds Olympic Rings ... Women's footballers back Tokyo 2020 ... Glasgow 2018 YOG bid gets consultants ... IOC member from Norway tells Around the Rings Oslo is off to a "good start" for 2022 ...

India Rules Out London 2012 Boycott Over Dow Sponsorship

(ATR) Indian Olympic Association acting president VK Malhotra tells Around the Rings the IOA will not boycott the London Olympics, despite government calls for the IOC to drop Dow Chemical's 2012 sponsorship.

IOC Prepares for Dow Sponsorship Criticism in London

IOC marketing chief Gerhard Heiberg tells Around the Rings he’s ready for the critics when the Dow Chemical-supplied wrap is installed at the London Olympic Stadium… ATR European Editor Mark Bisson reports, including more on signing the next TOP Sponsors…

Sponsors - McDonald's, IOC Close to Deal; Last Chance to Carry 2012 Torch

(ATR) Renewal possible during Innsbruck YOG ... British MP challenges Coe over Dow sponsorship ... London Olympics coming to U.S. in 3D ... Gillette names 2012 ambassadors ... Sainbury's calls for final nominations.

IOC on Verge of Renewing McDonald's TOP Sponsorship

(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings that he is "very close" to finalizing an eight-year extension of McDonald's TOP sponsorship through 2020.

Golden 25 - IOC Marketing Maven, African Leader #22, 23

(ATR) The chair of the IOC Marketing Commission and Africa’s senior IOC member are the latest entries in the Around the Rings Golden 25, the list of the most influential people and factors for the Olympics in 2012.