Sponsor Spotlight-- London Partners with Ticketmaster; IPC Continues with Adecco

Ticketmaster becomes London 2012 Ticketing Services Provider

London 2012 has chosen Ticketmaster as the Official Ticketing Services Provider.

The ticket provider becomes the newest tier 3 sponsor. It will help LOCOG with its ticketing plan and oversee ticket sales for the 2012 Games.

“When tickets go on sale in 2011, we’ll need a reliable solution and a team of world-class ticketing experts in place, ensuring we manage demand and deliver a first-class customer service,” LOCOG Commercial Director Chris Townsend said.

More than nine million tickets will go on sale in 2011 for the 2012 Olympics and Paralympics.

Ticketmaster also oversees ticket sales for Commonwealth Games and Rugby World Cups.

London 2012 also partnered with British toy maker Hornby to produce London 2012 toys and collectibles.

The line will include model London buses, taxis and trains and models of the Olympic Stadium.

IPC Continues Athlete Career Program with Adecco

The International Paralympic Committee (IPC) will continue its Athlete Career Program with the Adecco Group.

IPC and the HR services provider created the program in 2007 to help athletes transition into the labor market during and at the end of their sport careers.

“The passage from being an athlete to having a career outside the field of play takes the courage and determination that we have learned before in competition and Adecco really helps in applying that to the professional world,” IPC Athletes’ Council member, Katarzyna Rogowiec, said.

The program, an extension of the IOC’s career program, currently has 500 athletes from 25 countries. The 4,000th athlete completed the program this year.

LG Extends Title Sponsorship of FIS Snowboard World Cup

LG Electronics has renewed its title sponsorship of the FIS Snowboard World Cup through the 2009/10 season.

“FIS is delighted to further build this partnership with LG Electronics in support of the FIS Snowboard World Cup,” FIS President Gian Franco Kasper said.

The two first teamed up together for the 2008/2009 season.

“In our first year we saw great returns for our investment with FIS, and our makers around the world saw our association with Snowboarding as an ideal platform to engage with stylish and technologically advanced consumers,” LG official Andrew Barrett said.

Briefs …

… adidas extended its partnership with UEFA and will support all official UEFA club football competitions. The sportswear company will partner with the UEFA Champions League, UEFA Europa League and UEFA Super Cup in the deal. The partnership includes adidas offering UEFA products and being on site at UEFA Europa League events. UEFA will also use three match balls that adidas designed for competitions.

…The Guangzhou Asian Games Organizing Committee (GAGOC) has contracted English First as its Language Training Service Supplier for the 16th Asian Games. The international private education company will teach English to the volunteers and the GAGOC staff, Chinese judges, translators and interpreters.

… NBC Universal reported a profit of $539 million for the second-quarter.

With reporting from Isia Reaves

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