Visa Celebrates 25 Years of Olympic Sponsorship
(ATR) Visa’s head of global marketing tells Around the Rings his company’s Olympic sponsorship isn’t about being “the only card accepted” at the Games for 25 years and counting.
Top Story Replay -- Coca-Cola Marks 125 Years, 83 as Olympic Sponsor
(ATR) On the eve of Coca-Cola's 125th anniversary celebration, the company's Director of Olympic Games Management traces the past of the IOC's longest continuous sponsorship, then plots its future course ...
Tuesday Talk -- Coca-Cola Marks 125 Years, 83 as Olympic Sponsor
(ATR) On the eve of Coca-Cola's 125th anniversary celebration, the company's Director of Olympic Games Management traces the past of the IOC's longest continuous sponsorship, then plots its future course ...
New Acer President; Samsung Lawsuit
(ATR) Acer replaces corporate president ... Apple challenges Samsung design in court.
IOC Eyes Russian, Brazilian Markets; Kellogg Rejoins USOC
(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to leverage the sponsorship success of Sochi 2014 and Rio 2016 ... Cereal maker ends Olympic hiatus ... Annecy adds ambassador ...
Tuesday Talk -- IOC Marketing Chief on Future of Olympic Sponsorship
(ATR) Gerhard Heiberg tells Around the Rings the value of the five rings is at an all-time high ... More from the marketing maestro in this edition of Tuesday Talk ...
