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19 Jun, 2026

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Rule 40

Standing Up for the Athletes

(ATR) A Q&A with Maximilian Klein of Athleten Deutschland, who updates efforts on behalf of athletes on a number of issues. 

Standing Up for the Athletes

Pour Global Athlete, le CIO viole les droits de l'homme

FrancsJeux reports en francais activist athlete organization says IOC, IPC are violating athlete rights ... 

Pour Global Athlete, le CIO viole les droits de l'homme

BOA reaches Rule 40 agreement

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ANOC Executive Council receives positive feedback from ANOC World Beach Games Qatar 2019 debrief

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COC and Athletes' Commission release updates to Rule 40 athlete marketing guidance

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NextGen 2020 - Sponsors, Media

(ATR) Rule 40 revolution…Coke goes dairy…Airbnb ... A new comms chief for the IOC…more in Next Gen 2020.

NextGen 2020 - Sponsors, Media

EU May Follow German Rule 40 Decision -- Sponsor Spotlight

Also: The return of Coca-Cola's chief marketing officer; Eurosport and Bridgestone team up for Tokyo 2020.

EU May Follow German Rule 40 Decision -- Sponsor Spotlight

2019: An End of Year Message from Global Athlete to the Athlete Community

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Global Athlete fully supports Team GB Athletes' decision to take Legal Action against BOA's "backward looking" Rule 40 Guidelines

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Q&A: Olympic Champion, IOC Member Britta Heidemann

(ATR) Fencing champ and IOC member wants athletes protection, inspiration for young people with sport.

Q&A: Olympic Champion, IOC Member Britta Heidemann
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