Sponsor Spotlight -- Microsoft Modernizes Special Olympics
(ATR) Also: PyeongChang 2018 adds two new sponsors, shakes up organizing commitee.
Microsoft Modernizes Special Olympics
(ATR) Special Olympics International is entering the 21st century with Microsoft technology.
Rio 2016 Taps New Marketing Team; Former Olympic Sponsor Bankrupt; Pin Points
(ATR) Olympic marketing expert tells Around the Rings new Rio CCO is "right guy" for the job ... Australia boosts athlete funding ... Kodak files for protection ... London 2012 pin auctions populate eBay.
International Sports Marketing Authority Joins 21 Marketing
Olympic Newsdesk -- New York Office for USOC; IOC Sponsor Review; 2011 Caribbean Games?
(ATR) A New York office for the USOC... IOC Sponsor program review... Plans for Caribbean Games in 2011.
Insider Q&A -- Olympic Sponsorship Guru Rob Prazmark of 21 Marketing
(ATR) For nearly a quarter century, Olympic Games sponsorship and Rob Prazmark have been inseparable. With fresh observations from Beijing, Prazmark talks to ATR about the biggest sponsor success stories at the Olympics and the dangers of over-selling an athlete.
