Oscar Pistorius and Jonnie Peacock go head to head as season starts at BT Paralympic World Cup

Sponsor Spotlight -- Coke and the Paras; 2012 Sponsors Happy

(ATR) Coke to sponsor 2012 Paralympics ... London 2012 sponsors welcome progress in Games preparations ... Helios and the International Softball Federation team up

London 2012 Sponsors Happy with Olympic Preparations

(ATR) Sponsors of the London 2012 Olympics including Coca Cola, adidas, Dow and GE welcome the strong progress being made in preparations for the Games.

Cadbury London 2012 Ads, P & G to Partner with Other Sponsors

(ATR) Cadbury is set to launch its London 2012 marketing efforts ... P & G looks to partner with other TOP sponsors

Coca-Cola Protests Retail Deal; Athletes Face Drug Searches in 2012

(ATR) London 2012 organizers announce their 23rd sponsorship deal Tuesday but a rumbling over another possible commercial tie-up threatens to jeopardize one of the Olympics' longest and most lucrative deals.

Sponsor Spotlight -- GE Fraud Charges; Royal Mint Olympic Coin Program

(ATR) GE to pay $50 million to the SEC to settle fraud charges...The Royal Mint introduces a new Olympic coin program in the U.S.

London Security Chief Named; Kwan Ends Olympic Career

(ATR) London organizers announced the director of security… Michelle Kwan ended her Olympic career… Sweet sponsorship for Australian Olympic Committee

Olympic Briefs -- LOCOG Sweetens the Pot; Beraho Wants ANOCA Spot

(ATR) Cadbury announces it will extend its sponsorship of London 2012...The head of the Rwandan National Olympic Committee announced his candidacy for the position of ANOCA secretary general

London Update: Cadbury's $40 Million London Backing; Jowell Relaxed on Health Issues

(ATR) London 2012 seek clothing and homeware sponsor while welcoming Cadbury...Jowell sees no conflict between 2012's healthy lifestyle goals and chocolate-maker's sponsorship. More in the London Update...

Memes, misterio y chocolate: por qué Toblerone cambió su tradicional forma

Los consumidores del Reino Unido se sorprendieron hoy al conocer la medida que adoptó la empresa de chocolate suiza