Eurosport Eager to Expand Olympic Content in Europe -- ATRadio

(ATR) Eurosport is the new home of the Olympic Games in Europe.

The beginning of the new year brought the start of the multi-year partnership between Discovery Communications, Eurosport’s parent company, and the International Olympic Committee (IOC).

Eurosport chief executive officer Peter Hutton discusses the magnitude of the deal – which involves multi-media rights for coverage of four Olympic Games through 2024 – with Around the Rings correspondent Brian Pinelli on the latest edition of ATRadio.

"For us to come up with a deal like this with the Olympics and say we’ll be the gate keeper for all of Europe, put down a big cash guarantee and commit to develop the Olympic rings and make sure they’re more visible on a year round basis and try to transform the way people consume the Olympic Games..."

"These are big promises and ones we have to do a lot of work to deliver on, but it’s certainly going to make our lives quite interesting over the next 12 months," Hutton said, referring to the lead-up to coverage of PyeongChang 2018.

The Olympic rings and distinctive new brand identity have been unveiled across all Eurosport screens and platforms, notably during ski jumping, Nordic skiing and alpine races this past week.

The deal is reportedly worth 1.3 billion Euros and encompasses exclusive multi-media rights across 50 countries and territories. It was announced with the IOC in June 2015.

Established as the home of cycling, Grand Slam tennis and winter sport, Eurosport channels - Eurosport 1, Eurosport 2 and Eurosportnews - reach 236 million cumulative subscribers across 94 countries in Europe, Asia Pacific, Africa and the Middle East.

Listen to the full conversation with Hutton below:

Written by Brian Pinelli

Forgeneral comments or questions, click here.

25 Years at #1: Your best source of news about theOlympics is AroundTheRings.com, for subscribersonly.