Alibaba Celebrates Two Years as Worldwide Olympic Partner

ALIBABA AND THE OLYMPIC GAMES: FACT SHEET

Celebrating Two Years of Partnership

On January 19, 2017, Alibaba and the IOC signed a landmark, long-term partnership through 2028. As a

TOP partner, Alibaba became the official "Cloud Infrastructure and Services" and "E-Commerce

Platform" Partner of the IOC, as well as a Founding Partner of the Olympic Channel.

Through the partnership, Alibaba brings the power of its innovations across e-commerce, cloud services

and digital media platforms to help the IOC and the Olympic Movement achieve their vision of

transforming the Games in a new digital era. This includes creating a more connected, engaging, secure

and efficient Olympic Games experience for all members of the Olympic Family and the millions of fans

around the world.

Alibaba-IOC Partnership Milestones

Alibaba at the PyeongChang 2018 Olympic Winter Games

The Alibaba Olympic Games Showcase at PyeongChang 2018 offered fans, media and the Olympic

Family the opportunity to see first-hand how Alibaba technology will transform future Olympic Games.

The showcase provided fully immersive, interactive and future-looking experiences that brought to life

Alibaba’s vision and the potential impact of Alibaba’s cloud services and e-commerce platforms at future

Games. More than 100,000 attendees visited the showcase throughout the Games.

Alibaba also introduced the Alibaba Cloud ET Sports Brain, a suite of cloud-based and AI-powered

solutions that will further drive the digital transformation of the Olympic Games by enhancing the

Games experience for fans, facilitating smarter planning for host cities, increasing safety and security,

improving training efficiency for athletes and expanding reach and accessibility of Olympic Games related content.

Looking Ahead to Tokyo 2020 & Beijing 2022

Since its debut at the PyeongChang 2018 Olympic Games, Alibaba has been collaborating with the IOC

and the Olympic Family to introduce a variety of transformative solutions spanning cloud services and ecommerce that will positively impact the Games in the future.

• Cloud Data Center for Beijing 2022 (June 2018): Alibaba Cloud will use its Cloud Infrastructure and

Services to help BOCOG deliver a green, inclusive, open and clean Olympic Winter Games.

• OBS Cloud (September 2018): Alibaba Cloud, the cloud computing arm of Alibaba Group, partnered

with Olympic Broadcasting Services (OBS) to launch the OBS Cloud – a ground-breaking broadcasting

platform that operates entirely on the cloud. Set to be in place for Tokyo 2020, the OBS Cloud will

help transform and digitize how Rights Holding Broadcasters (RHBs) cover the Olympic Games.

Leveraging Alibaba Cloud’s technology infrastructure, the solution is designed to support the

demanding content production and delivery workflows associated with broadcasting the Games.

The platform was successfully tested at the 2018 Summer Youth Olympic Games in Argentina in

October, and Alibaba and OBS will continue to enhance the OBS Cloud solution for deployment at

upcoming Games.

• Olympic Store on Tmall (December 2018): Alibaba and the IOC launched the first-ever Olympic

online store on Tmall for Chinese fans to celebrate the heritage of the Games and join the excitement for Tokyo 2020 and Beijing 2022 all year round. From the Olympic store on Tmall, fans in

China can purchase Tokyo 2020 and Beijing 2022 branded products (part of the Olympic Games

Collection), such as pins, apparel and memorabilia, items from the Olympic Heritage Collection

including postcards of historical Olympic posters and Olympic branded products such as sports

equipment and toys from the Olympic Collection. The Olympic store on Tmall is initially available to

Chinese fans on Alibaba’s Tmall with additional plans in development to create a global ecommerce

platform for fans around the world.

• 3D Athlete Tracking (January 2019): Alibaba and Intel jointly announced plans to develop the first ever, AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games and beyond.

Powered by Alibaba’s cloud computing capability as well as Intel’s hardware and deep-learning

algorithms, 3D Athlete Tracking uses AI to analyze videos of an athlete’s biomechanic movements so

coaches can enhance their training and ultimately, competition performance. Beyond the benefits

for athletes, 3D Athlete Tracking is also a game changer to help elevate the at-home viewer

experience. Broadcasters will be able to analyze, dissect and re-examine highlights during instant

replays for example and give fans never before seen insights into how world-class athletes perform.

Watch a short video here for highlights of Alibaba’s journey as an Olympic partner and our technology

progress. Visit www.Alizila.com for all Alibaba Olympic related news, updates and content. For more

information about Alibaba Group, visit www.AlibabaGroup.com.

25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only