NBCSN's Sochi Olympic Coverage Continues Record Pace with 84% Viewership Increase

Compartir
Compartir articulo

STAMFORD, Conn. – February 11, 2014 – After a record-breaking opening weekend, NBCSN continued its torrid pace with an average of 1.0 million viewers for Monday’s live coverage (6 am-3 pm ET) – up 84% from the network’s opening Monday of the 2012 London Olympics, according to live plus same day official national data released today by The Nielsen Company. NBCSN was also the most-watched cable network from 12 noon-5 p.m. ET yesterday averaging 1.6 million viewers. NBCSN is averaging 1.6 million viewers for all Olympics coverage through three days, a 60% increase over its first three days of 2012 London Games coverage. The 2012 London Olympics were the first aired by NBCSN.

Last night’s coverage of the 2014 Sochi Winter Olympics on NBC ranks as the most dominant primetime performance ever by a broadcast network on a February Monday in viewership and the Adult 18-49 demo. NBC averaged 22.4 million primetime viewers (P2+) and a 6.5 rating among Adults 18-49 – resulting in respective record advantages of 27% and 35% over the combined primetime totals of ABC, CBS and FOX.

NBC’s midnight Late Night show averaged 6.0 million viewers on Monday, ranking as the most-watched Winter Olympics opening Monday late night show since the 2002 Salt Lake City Games.

Last night’s primetime Olympics telecast on NBC (8-11:02 p.m. ET) averaged 22.4 million viewers – up 6% from the last European Winter Olympics (21.1 million for Torino in 2006) and down 11% from the network’s live (ET/CT) coverage of the opening Monday of the 2010 Vancouver Games, which fell on the President’s Day holiday (25.2 million viewers). Last night’s coverage also averaged a 12.8 national household rating/20 share – even with Torino (12.8/19) and down 10% from the live Vancouver coverage (14.2/22).

CNBC set an all-time record for its Monday 5-8 p.m. ET time period averaging 1.2 million viewers for the United States-Norway men’s curling match.

TOP 10 METERED MARKETS FOR NBC PRIMETIME COVERAGE:

Market HH rating/share

1. Salt Lake City 21.7/39

2. Minneapolis 19.9/32

3. Denver 19.5/33

4. Milwaukee 18.2/30

5. Austin 16.7/27

6. Okla. City 16.6/23

7. Albuquerque 16.5/25

T8. Chicago 16.2/24

T8. Greensboro 16.2/22

10. Portland 16.0/28

20 Years at #1:

Recent Articles

The Friendship Games organized against Russia against the IOC will have the participation of 70 countries

The World Friendship Games (WFG) will feature competitions in 36 sports and will award 283 medals to the winners. The Russian Government announced that a press conference will soon be held to present them with more details and clarified that the invitations to participate are addressed to athletes and not to countries.
The Friendship Games organized against Russia against the IOC will have the participation of 70 countries

Clues about the pebetero: it will not be in the stadium but in the middle of Paris and in public view

From France, information indicates that the site chosen for the Olympic fire to be lit since July 26 would be the emblematic Tuileries Garden. Official sources did not confirm the fact, but they recognize the idea that it is located in the heart of Paris and in full view of fans.
Clues about the pebetero: it will not be in the stadium but in the middle of Paris and in public view

Nearly a thousand boats will welcome the torch in France

The parade in the Mediterranean will be minutes before disembarkation at the Old Port of Marseille; they must meet certain requirements and apply to participate.
Nearly a thousand boats will welcome the torch in France

France says it will “be ready” to ensure safety at the Olympic Games while raising the alert level

The attack in Moscow threatened the whole of Europe and security in Paris is once again in the spotlight, just four months after the parade of delegations on the Seine River.
France says it will “be ready” to ensure safety at the Olympic Games while raising the alert level

Will Paris 2024 have its red carpet?

Although all the expectations for July 26 are set on an opening ceremony that promises to be extraordinary, it is likely that, in the hour before the party, the world will attend a parade of luminaries from sports, arts and entertainment.
Will Paris 2024 have its red carpet?