LA 2024 announces Logo Reveal set for February 16

Los Angeles 2024 today announced that it will unveil its official logo as well as other elements of its brand on Tuesday, February 16 in the City of Angels, and its appointment of Matt Rohmer as Marketing Director. Rohmer will collaborate with two world-renowned creative agencies responsible for designing the brand’s creative content and aesthetic identity, 72andSunny and Bruce Mau Design. The two creative agencies, both Los Angeles-based and internationally acclaimed, joined forces to craft the imagery that will infuse LA 2024’s work up until the IOC’s final vote in Lima, Peru in September 2017.

Rohmer comes to LA 2024 from advertising firm 72andSunny, where he was brand director and developed marketing campaigns for global powerhouses in the worlds of sport, business and entertainment. He has worked in the Los Angeles advertising industry for more than a dozen years, including at Ground Zero Advertising, Kastner & Partners, Deutsch Inc and Rubin Postaer & Associates. He received his bachelors degree from Northern Arizona University and M.B.A. from Pepperdine University.

"Matt Rohmer is a rising star in LA's creative community and we're very pleased to welcome him to our team," said LA 2024 CEO Gene Sykes. "With Matt's creative insight, we're hopeful that LA 2024’s brand image and story will inspire not only our city but the worldwide Olympic Movement."

Founded in Los Angeles with offices in New York and Amsterdam, 72andSunny created LA 2024’s logo design as well as the design of the bid’s official website and films. 72andSunny creates cultural impact on behalf of brands, and was named one of Fast Company's Most Innovative Companies for 2015, as well as a two-time "Agency of the Year" winner for Advertising Age and Adweek.

Bruce Mau Design, which has offices in both Los Angeles and Toronto, is responsible for LA 2024’s visual identity system and graphics package. BMD is a multidisciplinary design firm specializing in award-winning brand design, recently receiving a Cannes Lion, D&AD Pencil, Core77 Community Award and "Best Branding of the Year" from Fast Company.

LA 2024's logo is set to be unveiled on the eve of LA 2024's first deliverable submission to the International Olympic Committee. The unveiling is set to take place in downtown Los Angeles featuring bid leaders and world-renowned Olympians.

LA 2024 Chief Marketing Officer Terrence Burns said: "LA 2024 is dedicated to harnessing the unique, Californian spirit of innovation and reinvention. We are proud to work with 72andSunny and Bruce Mau Design, the perfect partners to join us in helping the Olympic Movement create a new Olympic Games for a new Olympic era. Their tireless work to answer the question, ‘what’s next?’ is a perfect complement to LA 2024’s innovative and forward-looking approach."

72andSunny Chief Strategy Officer Matt Jarvis said: "Los Angeles is a place that challenges, excites and reinvents itself every day. As a company that was founded in LA, and inspired by its spirit of optimism, we’re honored to tell LA’s story and be a part of the team that brings the Olympic and Paralympic Games back to LA and the United States."

Bruce Mau Design President and Chief Executive Officer Hunter Tura said: "We’re thrilled to be supporting the LA 2024 Olympic bid effort. The Olympic Games are a celebration of global competition, sportsmanship and athletic excellence and it’s an honor to be part of such an exciting moment to help bring the world to Los Angeles. For the design work, we want to advance a design framework that is inclusive and optimistic, expressing the positive spirit of the Games. The team working on this bid is bright and collaborative, and we’re excited to come together to bring LA to the world stage."

For more information visit LA24.org, 72andsunny.com and brucemaudesign.com

LA 2024 can also be found on the following social media channels:

Twitter.com/LA2024

Facebook.com/LA2024

Instagram.com/LA2024

YouTube.com/LA2024

snapchat.com/add/la2024

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