Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has signed a strategic partnership with eventures, a full-service integrated communications agency with offices in Bucharest, Romania.
This partnership will see the expansion of HS&E’s footprint in Eastern Europe, adding to the existing offices in Poland and Russia in the region. eventures ’ focus on creativity and expertise in digital, events and PR will complement HS&E’s global offering of strategy, research, brand communication, activation, SoMe, content and live experience. Led by Managing Partner Amalia Nastase, eventures shares several mutual clients with HS&E, including LVMH, BMW, BBC, and adidas.
Commenting on this new partnership, Lucien Boyer, President & Global CEO, said:
"We are very excited to enter the Romanian market and support clients looking for local expertise in Eastern Europe combined with the strength of a global network. eventures ’ ideas-centric approach, focus on new technology, and passion match perfectly with HS&E’s vision and spirit. We are excited to work help eventures ’ clients with their global communications needs and deliver an expanded offer to our clients looking to reach this market. We look forward to achieving great things together."
Amalia Nastase, Managing Partner at eventures, stated:
"This partnership is an important step for the development of our agency as we will benefit from the global track record, expertise and outlook of this leading sports & entertainment network. We look forward to offering our clients extended services and greater visibility on the international arena and leverage the natural synergies between our agencies. More specifically, the StratoSphere – a proprietary eventures service and the largest projection sphere in the world - will be an additional event solution for HS&E’s and Havas’ clients."
Contacts:
HS&E Global: Julia Furman
julia.furman@havas-se.com
T: +33(0) 6 83 26 83 74
eventures (Romania): Bogdan Grigoras
bogdan.grigoras@eventures.ro
T: +40 75 82 22 023
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