BMW Developing Race Wheelchair for U.S. Paralympians -- Sponsors Spotlight

(ATR) Also: Coca-Cola merges western European bottling companies.

(ATR) The official mobility partner of the United States Olympic Committee says they are one year into development on the project and should roll out final designs early in 2016.

BMW is in a six year partnership with the USOC. During this span, the company has developed four vehicle technology transfer projects for Team USA.

"Over the course of our partnership with Team USA, we have been committed to advancing athletic performance through technology transfer initiatives which help to address their training and equipment needs," said Trudy Hardy, vice president of marketing for BMW of North America

BMW is collaborating with the U.S. Paralympics track and field team on the improvements needed in their equipment, particularly the wheelchair.

The new design features a new chassis, aerodynamic upgrades, better athlete restraint, carbon fiber durability and steering and braking enhancements.

At the 2014 Winter Olympics in Sochi, BMW designed the two-man bobsled that propelled the athletes to the medal podium, ending a 62 year drought in the event.

BMW will continue to work with the USOC and U.S. Paralympic team on further equipment and design enhancements.

Coca-Cola Creates Unified Western Europe Company

Coca-Cola has merged three companies in western Europe to create a single bottling company in the area called Coca-Cola European Partners.

The merge unifies Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetrnke AG. The move creates the largest independent Coca-Cola bottler in the world based off of net revenues.

The new company will serve more than 300 million customers across 13 countries.

Coca-Cola says the merger will allow the company to drive growth across European markets while offering supply chain benefits and operating efficiencies.

"The creation of a larger, unified Coca-Cola bottling partner in western Europe represents an important step in our global system’s evolution. We continue to adapt our business model to innovate, invest and grow along with the changing demands of the marketplace," said Muhtar Kent, chief executive officer of Coca-Cola.

Written by Kevin Nutley

20 Years at #1: Your best source of news about the Olympics is, for subscribers only.