Beijing 2022 Signs 34th Corporate Partner -- Sponsor Spotlight

Also: Coca-Cola joins roster of World Paralympic Partners; Local company BBVA USA joins The World Games 2022 Birmingham

Compartir
Compartir articulo
infobae

(ATR) Dongdao Creative Branding Group is the official brand design services exclusive supplier for the Beijing 2022 Olympic and Paralympic Winter Games.

Beijing 2022 says that along with its 10 subsidiaries, Dongdao will be supporting organizers to deliver a successful Games rich in Chinese style and design.

Dongbao, founded 23 years ago, has produced design and branding services for a number of international and domestic events in recent years but the Beijing 2022 account is a step up in scale for the company.

Beijing 2022 has signed 34 corporate sponsors. Dongbao is the eighth Official Exclusive Supplier, the third tier of the program. There are 10 top-level Official Partners, the top level and 10 second-tier Official Sponsors. A fourth group includes six Official Suppliers.

Coca-Cola Grows Paralympics Portfolio

The Coca-Cola Company joins the roster of Worldwide Paralympic Partners.

The International Paralympic Committee (IPC) says the agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032.

This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement signed in 2018 and will help communicate the transformational impact of the Paralympic Movement to a whole new audience, according to the IPC.

Coca-Cola Japan is an existing Gold Partner of the Tokyo 2020 Paralympic Games, the highest tier of the domestic sponsorship program.

As part of the company’s Olympic and Paralympic partnership, Coca-Cola Japan in June launched its athlete donation program to support the Japan National Team through the COVID-19 pandemic.

"At the IPC, we believe that change starts with sport and that Para sport can foster a more inclusive world. We know The Coca-Cola Company shares our belief – they have been a supporter of the Paralympic Movement and our Games for decades, and their recent commitment to support the Japanese National Paralympic Committee during the COVID-19 pandemic shows how much they value Para sport," IPC president Andrew Parsons said in a statement.

Last year, The Coca-Cola Company extended its Olympic sponsorship to 2032 in partnership with Chinese dairy producer China Mengniu Dairy Company. The new agreement extends marketing rights for the IPC and the Paralympic Games, as well as the Youth Olympic Games.

BBVA Signs On With 2022 World Games

Global financial group BBVA will serve as the presenting sponsor of the World Games 2022 Volunteer Program.

The company’s USA headquarters is in Birmingham, Alabama, the host city for the 2022 World Games.

"BBVA USA’s sponsorship isn’t just about putting our logo on the program name," said BBVA USA

CEO Andrea Smith.

"It’s our way of showing that we’re committed to the city of Birmingham, its prosperity and promoting what the area has to offer. It's telling that the first U.S. city to host The Games in more than 40 years is Birmingham, a city on the rise. The world is going to have its eyes on our hometown, and we can’t wait for this program and its volunteers to show what the Iron City has to offer on an international stage."

Volunteer program officials will be recruiting more than 2,000 people. Registration for the volunteer program, which will launch in mid-2021, will be available online and will feature positions at sport competitions and Opening and Closing Ceremonies, as well as opportunities to assist with operations and logistics ranging from transportation to medical.

The World Games, held the summer after the Olympic Games, is an international athletic competition

featuring a diverse mix of 33 sports ranging from softball and lacrosse to sumo wrestling and tug of war.

The event was last hosted in the United States during its inaugural year in 1981, and will feature 3,600

athletes from 100 countries, competing in 25 venues from July 7-17, 2022.

Written by Gerard Farek

For general comments or questions,click here.

Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.

Recent Articles

The Friendship Games organized against Russia against the IOC will have the participation of 70 countries

The World Friendship Games (WFG) will feature competitions in 36 sports and will award 283 medals to the winners. The Russian Government announced that a press conference will soon be held to present them with more details and clarified that the invitations to participate are addressed to athletes and not to countries.
The Friendship Games organized against Russia against the IOC will have the participation of 70 countries

Clues about the pebetero: it will not be in the stadium but in the middle of Paris and in public view

From France, information indicates that the site chosen for the Olympic fire to be lit since July 26 would be the emblematic Tuileries Garden. Official sources did not confirm the fact, but they recognize the idea that it is located in the heart of Paris and in full view of fans.
Clues about the pebetero: it will not be in the stadium but in the middle of Paris and in public view

Nearly a thousand boats will welcome the torch in France

The parade in the Mediterranean will be minutes before disembarkation at the Old Port of Marseille; they must meet certain requirements and apply to participate.
Nearly a thousand boats will welcome the torch in France

France says it will “be ready” to ensure safety at the Olympic Games while raising the alert level

The attack in Moscow threatened the whole of Europe and security in Paris is once again in the spotlight, just four months after the parade of delegations on the Seine River.
France says it will “be ready” to ensure safety at the Olympic Games while raising the alert level

Will Paris 2024 have its red carpet?

Although all the expectations for July 26 are set on an opening ceremony that promises to be extraordinary, it is likely that, in the hour before the party, the world will attend a parade of luminaries from sports, arts and entertainment.
Will Paris 2024 have its red carpet?