Balich Worldwide Shows Announces the Top Management Organization Leading the Company

Milan 28 April – Launched last December, Balich Worldwide Shows S.r.l., a company operating at worldwide level in entertainment and show business, has now officially announced its management structure. Marco Balich, President, Gianmaria Serra, C.E.O. and Simone Merico, Vice-President and Business Director will lead the company which, although only recently set up, can already take credit for the production of three Olympic Ceremonies, those of Sochi 2014.

Marco Balich is one of the most highly valued Olympic Producers and the Creative Director of major international events and ceremonies as well as the winner of two Emmy Awards; Gianmaria Serra is one of the best known Executive Producers of global events; Simone Merico is a manager with exceptional vision and considerable experience in running and developing leading events companies.

These three partners, who can draw on twenty years of experience in the large-scale events world, are thus joining forces, combining their various skills and a shared vision to create a new enterprise that is already showing its worth in the most important global events.

"The new company has been set up according to a partnership-based model, in which each partner, in addition to his specific role in the company structure, develops his store of expertise with the aim of leading and helping the team of professionals with whom he works to mature, and of creating a working system that will set the standard for the best professionals in our sector," explains Gianmaria Serra, C.E.O. of the company. "Our project is ambitious and innovative and is based on the expertise for which we are known, as an excellence in our field where we are leading Italy to compete with the key players in the global market of large-scale events and live shows."

"Our challenge is to be a company on a human scale, which creates the right conditions to ensure that the talent of the people belonging to it can be expressed at the highest level; this permits us to attract the best free-lance professionals at international level who thus contribute to the development of our project and feel part of a shared experience that promotes growth for all those involved."

Recent projects by Balich Worldwide Shows include the Sochi 2014 Olympic Ceremonies, taking charge of "Executive Production" of the Olympic Closing Ceremony and both of the Paralympic Ceremonies.

In addition to the Artistic Direction of the Italian Pavilion at EXPO 2015, assigned to Marco Balich, the company has been entrusted with the design, Artistic Direction and Executive Production of the "Albero della Vita" (Tree of Life), the symbolic icon of the Italian Pavilion at the 2015 Universal Exposition in Milan.

On the Olympic front, Marco Balich has been appointed as Executive Producer of the Rio 2016 Olympic Games.

Silvia Giorgi,Press Office Manager

silvia.giorgi@balichws.com

Mobile: +39 3427801985

Skype: silvia_g76

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