2020 By the Book -- Marketing

(ATR) In this installment of By the Book,Around the Ringspresents a look at the 2020 marketing plans for Istanbul, Madrid, and Tokyo.

Istanbul

Projected Income from Domestic Sponsorship:

First-level sponsors: $400 million(in 2012 USD)

Second-level: $177 million(in 2012 USD)

Third-level: $98 million(in 2012 USD)

Projected Income from Licensed Merchandise Sales:

$50 million (in 2012 USD)

Madrid

Projected Income from Domestic Sponsorship:

First-level sponsors: $400 million (in 2012 USD)

Second-level: $190 million (in 2012 USD)

Third-level: $104 million (in 2012 USD)

Projected Income from Licensed Merchandise Sales:

$96 million (in 2012 USD)

Tokyo

Projected Income from Domestic Sponsorship:

First-level sponsors: $568.18 million(in 2012 USD)

Second-level: $255.68 million (in 2012 USD)

Third-level: $107.95 million(in 2012 USD)

Projected Income from Licensed Merchandise Sales:

$137.73 million (in 2012 USD)

By the Book is a series of reports on the 2020 candidate cities, using information provided in the candidate file of each city.

Written byNicole Bennett.

For general comments or questions,click here.

20 Years at #1: Your best source of news about the Olympics isAroundTheRings.com, for subscribers only.