Tokyo, 27 October 2017 – The Organising Committee of the Olympic and Paralympic Games (Tokyo
2020) today welcomed Earth Chemical Co., Ltd. (Earth) as a Tokyo 2020 Official Partner, the second
domestic tier of the Tokyo 2020 Sponsorship Programme.
The company has been attributed the category "Pesticides, Repellents, Fertilizers, Soil for Seed Planting
and Herbicides, for Household Use." Its addition brings the total number of Tokyo 2020 domestic partners
to 44*, including 29 Official Partners, who will play vital roles in the successful delivery of the Games.
Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, "I am delighted to
welcome Earth as a Tokyo 2020 Official Partner. For over many decades, Earth has been working to help
provide healthy and comfortable lifestyles in Japan through the development of innovative insecticide
products. I firmly believe Earth Chemical's support will make a significant contribution to the successful
delivery of the Tokyo 2020 Games."
Katsunori Kawabata, President and Chief Executive Officer of Earth, commented, "We feel greatly
honoured to have become an Official Partner of the Olympic and Paralympic Games Tokyo 2020. Our
company has grown by focusing diligently on helping people live healthier, more comfortable lives and
by continually supplying the highest quality products. Under our slogan ‘The summer of 2020 will also be
protected by Earth Chemical’, we are committed to supporting the Tokyo 2020 Games."
Notes to Editors:
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four
separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest
level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020
are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble,
Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier
comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of
Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing
Programme, and until 2020 they will be indispensable partners both for the successful delivery of the
Tokyo 2020 Olympic and Paralympic Games and as partners of Japan’s Olympic and Paralympic teams.
Accordingly, they will be accorded the rights to use Tokyo 2020’s Olympic and Paralympic designations
and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part
in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter
tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors:
https://tokyo2020.jp/en/organising-committee/marketing/sponsorship/
About Earth Chemical Co., Ltd.: Earth Chemical Co., Ltd. was founded in 1892 and has consistently
been a pioneer in the field of household insecticides in Japan. With our development of innovative and
unique products such as the "Gokiburi Hoy Hoy" cockroach trap, we now have the largest share of the
household insecticide market in Japan, and are expanding our business into gardening products such as
soil for seed planting, and fertilizers. We remain committed to helping improve everyday life and enabling
rewarding lifestyles through our products, based on our corporate philosophy "We act to live in harmony
with the Earth."
Earth Official Website: http://www.earth-chem.co.jp/english/company/index.html
* In addition to these 44 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also
includes five Worldwide Olympic Partners – Atos, Bridgestone, Omega, Panasonic and Toyota – as
Tokyo 2020 Paralympic Gold Partners.
International Communications
Tatsuo OGURA tatsuo.ogura@tokyo2020.jp
Tristan LAVIER tristan.lavier@tokyo2020.jp
Junichi SATO junichi.sato@tokyo2020.jp
Kaho AKIYAMAkaho.akiyama@tokyo2020.jp
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